Marketing Specialist - Audience

HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make a positive impact on others, upholding our beliefs in integrity, inclusion and belonging.

We're looking for a Marketing Specialist – Audience to help build brand awareness, strengthen customer connections, and support business growth through focused marketing strategies and campaigns.

The Marketing Specialist – Audience plans and executes targeted, self-contained marketing initiatives in partnership with team leaders to build mindshare and accelerate sales with target audiences. This includes thoughtfully integrating product launches and clearly conveying the brand's unique value to current and prospective customers and partners.

This role directs the development and maintenance of marketing assets and communications materials, influences project budgets and timelines, and uses data and industry insights to optimize performance in collaboration with leadership and cross-functional teams.

What You'll Do

• Develop and execute audience-focused marketing strategies and campaigns.
• Lead product launches and marketing initiatives from planning through performance analysis.
• Create clear messaging and storytelling that strengthens brand awareness and market position.
• Partner with sales, product, and creative teams to develop impactful marketing assets and communications.
• Monitor campaign performance, identify opportunities, and make data-driven recommendations.
• Manage multiple projects, timelines, and budgets while ensuring consistent, high-quality execution.
• Stay informed on industry trends, customer insights, and competitive activity.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of marketing experience (4+ years preferred).
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Experience developing creative briefs and collaborating with creative teams.
• Ability to analyze data, identify opportunities, and solve problems.
• Strong collaboration skills and the ability to influence across teams.