General Manager/Director Of Operations

Director of Operations / General Manager

HIT Athletic | Austin, Texas | Full-time, on-site

Pay/Compensation: Based on qualifications and experience

About HIT Athletic

HIT Athletic is a 25,000-square-foot fitness, performance, and wellness facility offering strength training, approximately 90 weekly classes, personal training, Pilates, boxing, yoga, batting cages, and the HIT Wellness Lab.

We are seeking an experienced Director of Operations / General Manager to lead the entire business, develop our team, grow revenue, and deliver an exceptional member experience.

The Opportunity

Reporting directly to ownership, you will be accountable for daily operations, financial performance, membership growth, staffing, and service quality across HIT Athletic—including the Wellness Lab.

This is a hands-on leadership role for someone who can set clear expectations, build a positive culture, and turn business goals into measurable results. You must be equally comfortable reviewing financial performance, coaching an employee, closing a membership sale, and resolving a member concern.

Key Responsibilities

Business Operations and Financial Performance

• Lead all fitness, training, front desk, membership, and wellness operations.
• Own the operating budget and performance against revenue, payroll, expense, and profitability goals.
• Establish clear procedures, assign responsibilities, and ensure consistent execution.
• Maintain accurate reporting and meet administrative, vendor, and financial deadlines.
• Keep the facility clean, safe, well maintained, and ready for members.

Membership Sales and Growth

• Lead membership sales, lead follow-up, tours, conversion, and retention.
• Grow personal training, class participation, and Wellness Lab revenue.
• Train the team to explain and sell HIT’s full range of services.
• Partner with marketing to develop promotions, local partnerships, and community events.
• Track cancellations, member feedback, and sales activity to identify opportunities for improvement.

Team Leadership and Accountability

• Recruit, hire, train, schedule, and develop employees and department leaders.
• Coordinate effectively with trainers and independent contractors.
• Set measurable goals and provide regular coaching and performance feedback.
• Address performance concerns promptly, professionally, and consistently.
• Build a service-focused culture where departments work together and follow through on commitments.

Wellness Lab Management

• Integrate wellness and recovery services into the overall HIT member experience.
• Oversee scheduling, staffing, service delivery, equipment maintenance, and approved protocols.
• Ensure staff understand service procedures, screening requirements, and when to escalate questions.
• Drive utilization, repeat visits, and wellness membership growth.

Member Experience

• Provide a world class experience for the customer
• Maintain a visible presence throughout the facility.
• Build relationships with members and resolve concerns effectively.
• Ensure consistent service across all departments and operating hours.

Qualifications

• At least five years of relevant management experience, including leadership of a team and responsibility for business results.
• Experience in a fitness club, health club, boutique fitness business, wellness facility, hospitality operation, or comparable membership-based business.
• Demonstrated success improving sales, retention, operational execution, and financial performance.
• Experience managing budgets, payroll, scheduling, and performance reporting.
• Strong hiring, coaching, communication, and problem-solving skills.
• Comfort using membership management software, CRM systems, and spreadsheets; WellnessLiving experience is a plus.
• Availability to work a schedule that supports the business, including some early mornings, evenings, and weekends.

Work Location

In person