Marketing Manager

Founded in 1977, Highwood Library & Community Center (HLCC) is an innovative anchor that enriches, empowers, educates, and embraces the community it serves. HLCC offers free bilingual programs and services, including storytimes, homework help, teen STE(A)M, adult literacy, digital navigation, and counseling and case management.

The vision of the Highwood Library & Community Center is to uplift, inform, and grow the community through the library’s collections, programming, and engagement strategies.

Job Summary

The Marketing Manager leads HLCC’s promotion and public communications in English and Spanish. This position carries out promotional strategies; creates content from flyers to email campaigns and reports; manages social media; and supports a range of administrative tasks related to communications, marketing, and engagement.

Working closely with program staff and the Director of Development & Communications, the Marketing Manager helps every family in Highwood know what HLCC offers and how to participate.

Position Status

Full-time, hourly, non-exempt

Hours: Flexible, including some evenings and weekends

Benefits: Paid vacation (10 days a year), personal days (3 days a year), paid library holidays, and paid sick time (10 days a year) as outlined in the Personnel Manual. 401(k) contribution, health insurance contribution, and life insurance.

This position reports to the Director of Development & Communications

Duties and Responsibilities include:

● Develop and carry out an annual marketing plan and communication strategy aligned with HLCC's strategic plan.

● Develop, execute, maintain, and enforce brand guideline kits for HLCC and the Friends of the Library, including program branding and approved bilingual terminology.

● Coordinate the design and purchase of branded items for programs and events.

● Manage the HLCC website, Friends website, and online events calendar.

● Create and post regular bilingual content on Facebook, Instagram, LinkedIn, X, and WhatsApp

● Produce the monthly bilingual e-newsletter in Mailchimp.

● Create print and digital materials (including flyers, posters, signage and presentations) that promote programs, services, and resources to the public.

● Promote the organization through partner & local government publications and local media.

● Ensure all public materials are available in English and Spanish, written at an accessible reading level.

● Manage the translation and review process for consistent, culturally responsive Spanish content.

● Receive, prioritize, and fulfill marketing requests from staff using a shared request process.

● Supervise and guide marketing team members or volunteers as assigned.

● Provide design and production support for donor and development materials.

● Track and report monthly results (social media engagement, newsletter open and click rates, website traffic, program turnout) and use them to improve campaigns.

● Maintain current marketing data and photos for grant reports and the annual report.

● Ensure materials meet ADA and WCAG accessibility standards and Illinois library standards and best practices.

● Actively participate in Highwood Library’s monthly Technology Committee meetings.

● Other duties as assigned.

Required Skills and Qualifications

· Bachelor's degree in marketing, communications, English, creative writing or a related field, or equivalent experience.

· At least two years of marketing experience with a record of successful campaigns.

· Bilingual in English and Spanish required, with the ability to create, edit, and review public materials in both languages. Finalists will be asked to provide examples of their work.

· Strong written and oral communication skills, with compelling storytelling ability.

· Ability to understand programs and funding requirements of the organization.

· Experience managing social media accounts and email marketing platforms (Mailchimp preferred).

· Skill with design tools such as Canva or Adobe Creative Suite.

· Proficiency in Microsoft Office, Google Workspace, and website content management systems.

· Strong organization and time management skills, with the ability to manage several requests at once.

· A proven ability to be proactive, persistent and resourceful.

· Motivated self-starter with the ability to work collaboratively and independently with purpose and accuracy in a fast-paced environment.

· Ability to handle confidential matters with utmost integrity.

Preferred qualifications

• Experience in a library, nonprofit, or community-based organization.
• Photography or short-form video skills.
• Knowledge of the Highwood community and Lake County partner organizations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· Regularly sit and use a computer for extended periods.

· Stand, walk, and move throughout the building and at community events.

· Occasionally lift and carry up to 25 pounds (event materials, signage, supplies).

· Communicate clearly in person, by phone, and in writing.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

· Busy library and community center setting with frequent interruptions and moderate noise.

· Some evening and weekend work for programs and events, including occasional offsite community events.

Pay: $27.00 - $30.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• Health insurance
• Life insurance
• Paid time off

Work Location: In person