Marketing Specialist

Heartland Builders

Marketing Specialist

Holland, MI | Part-Time (20 hrs/week) | $25-$30/hour

Tell the Story of a Company That Builds Dream Homes.

Heartland Builders is a custom home builder serving Grand Rapids, Holland, and the Lakeshore for over 28 years. We're looking for a part-time Marketing Specialist to keep our brand consistent, professional, and visible across every customer touchpoint.

You'll work directly with our Sales and Marketing Manager to execute day-to-day marketing - writing, social media, photo/video, and design.

What You'll Do

Brand Voice & Content

• Serve as guardian of brand voice and visual consistency
• Write one blog post per month
• Write and send client newsletters (quarterly) and prospect emails
• Gather positive reviews and repurpose them for marketing

Social Media & Visual Content

• Manage daily posting on Facebook, Instagram, YouTube, and LinkedIn
• Maintain Houzz and Pinterest accounts
• Film and edit short-form video for social media
• Visit homes to capture photos and project details
• Keep our photo library organized and current

Website, Design & Coordination

• Update and modify the website as needed
• Design flyers and signs on quick turnaround
• Build and maintain a content calendar

What You Bring

• 2+ years of experience in marketing, communications, or content creation
• Strong writer with a clear, warm voice and an eye for detail
• Experience managing business social media accounts
• Comfortable with Canva or similar design tools
• Able to shoot and edit short-form video and photos (phone or camera)
• Experience updating website content and sending email campaigns
• Highly organized, self-directed, and dependable with deadlines
• Valid driver's license + reliable transportation for job site visits

Lives in or near Holland, Lakeshore, or Grand Rapids * - must work in person

Preferred:

• Experience in residential construction, real estate, or home design
• Familiarity with Houzz, Pinterest, and Google reviews
• Basic SEO knowledge
• Portfolio of writing, design, social media, or video work

What You'll Get

• $25-$30/hour
• Part-time, flexible schedule (20 hours/week during business hours)
• In-person role at our Holland office, with visits to job sites across Grand Rapids and the Lakeshore
• Occasional evening or weekend events (open houses, parade of homes)
• Opportunity to build a brand voice guide and photo library that stays with the company
• Direct mentorship from the Sales and Marketing Manager
• 90-day check-in and 6-month review with potential to grow hours

Heartland Builders is an equal opportunity employer.