Marketing Manager

About Habitat Group®

Habitat Group® is a Miami-based real estate development, construction, hospitality, and investment company with more than 20 years of experience, with a strong presence in the Brickell market.

We develop residential and mixed-use projects and provide real estate investment opportunities through multiple business divisions, including EB-5, Equity, Condo, and our upcoming Capital Fund. Our audiences range from international investors and condo buyers to brokers and strategic partners.

About the Role

Marketing Manager · Miami, FL · Full-time · On-site

Reports directly to the CMO and the CEO.

We are looking for a Marketing Manager to lead the planning, execution, and optimization of marketing across Habitat Group’s business divisions.

This is a hands-on, results-driven role that connects marketing directly with sales. The Marketing Manager will own the marketing strategy and annual plan, CRM and lead management, digital channels, paid media, content, events, agency relationships, and marketing performance.

The ideal candidate understands how to market high-ticket real estate and investment products with long sales cycles, international audiences, and relationship-driven sales processes.

You will work closely with leadership, sales, development, and operations and participate in the commercial committees of each division to ensure marketing initiatives respond directly to business and sales priorities.

Key Responsibilities

Marketing Strategy & Planning

• Execute the annual marketing strategy for EB-5, Equity, Condo, and Capital Fund, including objectives, budgets, calendars, campaigns, and KPIs.
• Define positioning, messaging, and go-to-market strategies for each product and target audience.
• Manage the marketing budget and provide monthly performance reporting to leadership.
• Lead the marketing and go-to-market strategy for new business lines and product launches.

Lead Generation, CRM & Sales Alignment

• Own the CRM strategy, including pipeline stages, lead sources, data quality, reporting, and lead assignment.
• Coordinate incoming lead distribution across sales teams by division and market.
• Monitor lead response times, follow-up, and conversion from lead to meeting to closing.
• Develop lead-nurturing strategies through email, WhatsApp, and other relevant channels.
• Participate in commercial meetings and translate sales insights into marketing actions, campaigns, and content.

Digital Marketing, Content & Brand

• Lead content strategy and editorial calendars across websites, LinkedIn, Instagram, email, and other relevant channels.
• Ensure consistent brand positioning and visual standards across Habitat Group and its business divisions.
• Manage agencies, freelancers, and creative partners across copywriting, graphic design, video, photography, renders, and digital production.
• Oversee marketing materials including brochures, investor decks, presentations, project one-pagers, sales collateral, and digital assets.
• Coordinate with legal and leadership on investor-facing communications, particularly for EB-5 and investment products.

Paid Media & Performance

• Manage and optimize paid media campaigns across Meta, Google, LinkedIn, real estate portals, and other relevant platforms.
• Establish and monitor CPL and cost-per-qualified-lead targets.
• Analyze campaign performance and continuously optimize audiences, creative, messaging, and landing pages.

Events & Strategic Activations

• Plan and manage investor seminars, broker events, project launches, international roadshows, trade fairs, webinars, and other strategic activations.
• Coordinate event logistics, marketing materials, speakers, invitations, lead capture, and post-event follow-up.
• Measure each event based on leads, meetings, pipeline opportunities, and closings generated.

Key Performance Indicators

• Qualified leads generated by division and cost per qualified lead.
• Lead response time and lead-to-meeting conversion.
• Marketing-attributed pipeline and sales.
• Paid media performance and campaign ROI.
• Leads, meetings, and closings generated through events.
• CRM data quality and reporting accuracy.
• Execution of marketing plans, campaigns, and deliverables on schedule.

Qualifications

• 5+ years of marketing experience, with at least 3 years leading marketing initiatives within real estate development, construction, investment products, financial services, hospitality, or a related industry.
• Proven experience generating qualified leads for high-ticket products or services with longer sales cycles.
• Strong knowledge of digital marketing, lead generation, content strategy, branding, paid media, and marketing analytics.
• Hands-on experience managing the HighLevel CRM platform (or similar) and lead assignment/follow-up processes.
• Experience managing paid media budgets and external agencies/vendors.
• Strong understanding of brand, copy, creative direction, and digital content.
• Experience planning and executing events, presentations, or investor-facing activations.
• Excellent organizational and project-management skills with the ability to manage multiple business lines simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluent in English and Spanish, both written and spoken.
• Based in Miami or willing to relocate.

Nice to Have

Experience with EB-5, real estate investment products, private equity real estate, investment funds, pre-construction condo sales, or broker channels is highly valued. Experience marketing to international audiences, particularly across Latin America, is also a plus.

Why Habitat Group®

This is an opportunity to lead marketing across a diversified real estate and investment platform, work directly with leadership and commercial teams, and have a measurable impact on lead generation, pipeline, and business growth.

You will also play an important role in the launch and growth of new Habitat Group business lines, including our upcoming Capital Fund.

To apply

Submit your resume through LinkedIn.