Social Media Manager

Overview

We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement across multiple platforms. This role is perfect for a passionate marketer who thrives on creating compelling content, analyzing digital marketing performance, and building authentic relationships with audiences.

As a key driver of our online presence, you will craft engaging campaigns, monitor social media analytics, and leverage cutting-edge tools to elevate our brand visibility. Join us to shape vibrant social media strategies that inspire, inform, and connect with our community!

Responsibilities

• Develop and execute comprehensive social media marketing strategies aligned with brand goals to increase engagement and followers across all platforms.
• Create high-quality, visually appealing content including graphics, videos, photography, and written posts using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Manage daily social media operations using scheduling tools like Hootsuite and Buffer, ensuring consistent posting and timely responses to audience interactions.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; utilize insights for strategic adjustments.
• Implement Facebook Advertising campaigns and optimize paid media efforts to maximize reach and ROI.
• Analyze social media performance metrics through Google Analytics, web analytics tools, and native platform insights; prepare detailed reports on media performance analytics and marketing online analytics.
• Foster strong relationships with influencers, media contacts, and community members to enhance brand awareness through public relations initiatives.
• Oversee content creation workflows including proofreading, editing, and aligning messaging with branding standards.
• Monitor digital marketing performance monitoring efforts to ensure continuous improvement in engagement rates and content effectiveness.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
• Proficiency in graphic design and media editing tools including Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Solid understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics to enhance content visibility.
• Experience with social listening tools such as Hootsuite or Buffer for real-time audience insights.
• Knowledge of social media advertising platforms including Facebook Ads Manager for creating targeted campaigns.
• Strong content writing skills with the ability to craft engaging narratives tailored for diverse audiences.
• Familiarity with digital marketing performance monitoring techniques to analyze campaign success metrics effectively.
• Excellent communication skills paired with relationship management abilities to collaborate across teams and engage our community authentically.
• Ability to multitask efficiently in a fast-paced environment while maintaining attention to detail in proofreading and branding consistency.

Join us as a Social Media Manager if you’re eager to influence brand perception through innovative digital storytelling while leveraging your expertise in social media marketing analytics!

Pay: $15.00 - $25.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person