Marketing Director

Description:

Guardian Angel Homes is seeking a results-driven Marketing Director to increase awareness of our Liberty Lake assisted living community, strengthen referral partnerships, and support occupancy growth. This hands-on role combines marketing and community outreach with prospective resident tours, inquiry follow-up, and admissions coordination.

The ideal candidate brings strong relationship-building skills and a compassionate approach to serving residents and families.

Key Responsibilities

• Develop and execute marketing and outreach initiatives to increase visibility, inquiries, and occupancy.
• Build referral relationships with hospitals, healthcare providers, discharge planners, senior services, and local organizations.
• Coordinate advertising, social media, community events, and promotional materials; monitor local market and competitor activity.
• Respond to prospective resident inquiries, maintain lead records, and provide timely follow-up.
• Conduct community tours and explain living options, services, and the benefits of Guardian Angel Homes. Coordinate the admissions process from inquiry through move-in with families, nursing staff, and community leadership, including timely completion of required documentation.
• Track referrals, lead activity, and marketing results; report findings and recommendations to leadership.
• Collaborate with the Administrator and department leaders to support occupancy and a positive resident and family experience.

Requirements:

• Experience in marketing, sales, business development, admissions, or a related field; senior living, assisted living, memory care, healthcare, or hospitality experience is strongly preferred.
• Ability to build relationships with prospective residents, families, referral partners, and community organizations.
• Strong communication, customer service, interpersonal, organizational, and relationship-building skills.
• Ability to conduct engaging tours, explain living options and services, and communicate the value of the community.
• Experience managing inquiries, lead records, follow-up, or relationship-based sales/admissions activities.
• Attention to detail and the ability to prioritize work, maintain accurate records, and coordinate admission requirements.
• Proficiency with Microsoft Office, Outlook, and general business technology.
• Ability to work independently, exercise sound judgment, and collaborate with the Administrator and department leaders.
• Professional, compassionate, resident- and family-centered approach; commitment to confidentiality.
• Flexibility for local outreach, community events, tours, and move-ins as needed.