Marketing Manager

GRAFF FOOT ANKLE & WOUND CARE

Job Description – Marketing Manager

Department: Marketing / Business Development

Position Title: Marketing Manager

Work Environment: Administrative Office / Field-Based Marketing

Position Summary

Graff Foot Ankle & Wound Care is seeking an experienced, highly motivated, and results-driven Marketing Manager to oversee and lead the organization's marketing operations, physician relations, business development initiatives, and community outreach programs.

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies designed to increase patient referrals, strengthen relationships with healthcare providers, expand the organization's presence throughout the Dallas–Fort Worth Metroplex, and support the continued growth of its medical practices, ambulatory surgery centers, and mobile healthcare services.

This position requires strong leadership, strategic planning, relationship management, and analytical skills. The Marketing Manager will directly supervise the Physician Relations Representatives, establish measurable performance objectives, monitor referral activity, and collaborate with clinical and executive leadership to maximize operational efficiency, patient acquisition, and revenue growth.

Essential Duties and Responsibilities1. Marketing Strategy & Business Development

• Develop, implement, and oversee comprehensive marketing strategies aligned with the organization's business objectives, growth initiatives, and patient acquisition goals.
• Identify opportunities to expand the organization's market presence throughout the Dallas–Fort Worth Metroplex and surrounding communities.
• Build and maintain strategic relationships with physicians, medical practices, healthcare facilities, senior living communities, and other potential referral sources.
• Develop targeted marketing campaigns to increase awareness of podiatric services, wound care, venous therapy, surgical services, and mobile healthcare programs.
• Conduct market research and competitive analysis to identify emerging opportunities, referral trends, and underserved geographic markets.
• Collaborate with executive leadership to establish marketing budgets, growth projections, departmental objectives, and performance expectations.
• Develop and execute strategies to increase referral volume, patient conversions, and service utilization across all company locations.

2. Physician Relations & Referral Development

• Direct and oversee the organization's Physician Relations Representative team and its daily field marketing activities.
• Establish and maintain relationships with primary care providers, specialists, hospitals, rehabilitation facilities, skilled nursing facilities, assisted living communities, and other healthcare referral partners.
• Develop strategic outreach plans targeting high-potential referral sources, including:
• Primary Care Physicians (PCPs)
• Internal Medicine and Family Practice Providers
• Endocrinologists
• Cardiologists and Vascular Specialists
• Orthopedic Specialists
• Wound Care Providers
• Hospitals and Discharge Planning Departments
• Skilled Nursing Facilities
• Assisted Living and Memory Care Communities
• Home Health Agencies
• Rehabilitation and Long-Term Care Facilities
• Coordinate physician introductions, practice presentations, lunch-and-learn events, educational meetings, and professional networking opportunities.
• Maintain consistent communication with existing referral partners to strengthen relationships and increase referral retention.
• Identify declining referral trends and develop corrective outreach strategies.
• Coordinate with scheduling, clinical teams, and administrative leadership to ensure timely referral processing and positive referring-provider experiences.

3. Marketing Team Leadership & Performance Management

• Recruit, onboard, train, supervise, and evaluate Physician Relations Representatives and other assigned marketing personnel.
• Establish clearly defined daily, weekly, and monthly marketing goals and performance expectations.
• Monitor individual representative productivity, including a targeted benchmark of approximately 20 meaningful field visits per day, subject to territory requirements and management direction.
• Assign geographic territories and optimize field routes to maximize referral opportunities and productivity.
• Conduct regular team meetings, individual coaching sessions, performance evaluations, and field training.
• Provide ongoing development and support to improve relationship-building techniques, provider engagement, territory management, and marketing effectiveness.
• Ensure adherence to company policies regarding attendance, timekeeping, assigned vehicles, field visits, and professional conduct.
• Address performance concerns and coordinate corrective actions with Human Resources when necessary.
• Establish accountability through measurable key performance indicators (KPIs).

4. CRM Management, Reporting & Data Analysis

• Oversee the utilization and accuracy of the organization's Customer Relationship Management (CRM) system, including Timeero.
• Ensure Physician Relations Representatives accurately document daily field visits, check-in/check-out activity, provider interactions, and follow-up notes in real time.
• Analyze referral trends, territory performance, provider engagement, and marketing productivity.
• Develop and maintain comprehensive tracking reports and dashboards to evaluate departmental performance.
• Monitor KPIs, including:
• Daily and monthly field visits
• New referring-provider relationships
• Referral volume by representative
• Referral volume by provider and practice location
• New patient acquisition
• Referral-to-appointment conversion rates
• Referral source retention and reactivation
• Territory growth and market penetration
• Marketing campaign effectiveness
• Return on marketing investment
• Present weekly and monthly marketing performance reports to executive leadership.
• Identify areas of underperformance and implement actionable strategies to improve departmental results.
• Ensure accurate documentation and consistent reporting standards across all marketing personnel.

5. Mobile Healthcare Program Development & Coordination

• Lead marketing and business development initiatives supporting the organization's mobile healthcare programs, including:
• Mobile Podiatry Clinic
• Mobile Wound Care Center
• Mobile Venous Therapy Services
• On-Site and Home-Based Patient Care Services
• Establish and expand partnerships with skilled nursing facilities, assisted living communities, memory care facilities, senior living centers, and other healthcare organizations.
• Coordinate with facility administrators, directors of nursing, clinical teams, and scheduling personnel to establish mobile clinic services.
• Assist with developing and maintaining recurring mobile clinic schedules and geographic service rotations.
• Monitor facility participation, patient demand, scheduling utilization, and referral opportunities.
• Work with operations and clinical leadership to ensure mobile clinics meet established patient volume expectations and operational requirements.
• Coordinate required facility agreements, certificates of insurance, and related documentation with appropriate administrative departments.
• Address scheduling conflicts, facility cancellations, and communication concerns promptly and professionally.
• Develop marketing initiatives designed to increase mobile program participation, maximize service utilization, and support sustainable program growth.

6. Marketing Communications, Events & Brand Management

• Maintain consistency in organizational branding, messaging, and marketing materials.
• Oversee the creation, distribution, and updating of brochures, physician referral materials, promotional items, presentations, and educational resources.
• Coordinate professional networking events, health fairs, community outreach activities, and provider educational presentations.
• Support digital marketing initiatives, including website content, online presence, social media campaigns, and reputation management, in collaboration with designated personnel or outside vendors.
• Ensure all marketing materials accurately represent the organization's clinical services, providers, and practice locations.
• Coordinate the introduction and promotion of new providers, services, clinical programs, and locations.
• Build relationships with local healthcare organizations and community partners to strengthen brand recognition.

7. Departmental Operations & Administrative Oversight

• Oversee daily marketing department operations, staff scheduling, territory assignments, and workflow coordination.
• Collaborate with Human Resources regarding hiring, onboarding, employee development, attendance, performance management, and compliance with personnel policies.
• Coordinate with clinical leadership, scheduling departments, and executive management to align marketing activity with organizational capacity and operational priorities.
• Monitor departmental expenditures and recommend cost-effective marketing strategies.
• Maintain organized records of referral sources, facility agreements, marketing activities, and business development initiatives.
• Ensure marketing personnel comply with company timekeeping procedures, including the use of Paycor.
• Oversee the appropriate utilization of company-provided marketing vehicles and adherence to established vehicle policies.
• Participate in leadership meetings and strategic planning discussions.
• Perform additional related responsibilities as assigned by executive leadership.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field preferred; equivalent relevant experience may be considered.
• Minimum of 3–5 years of marketing, business development, or physician relations experience, preferably within healthcare.
• Minimum of 2 years of supervisory or management experience preferred.
• Demonstrated experience developing healthcare referral relationships and increasing business through strategic outreach initiatives.
• Strong understanding of physician referral processes, medical practice operations, and healthcare business development.
• Experience managing field marketing teams, assigning territories, and establishing performance goals.
• Proficiency with CRM software, Microsoft Office applications, Excel, and reporting systems.
• Ability to analyze performance data, develop actionable strategies, and communicate findings to executive leadership.
• Valid driver's license, acceptable driving record under company policy, and ability to travel throughout assigned service territories.

Preferred Qualifications

• Experience marketing podiatry, wound care, vascular/venous services, ambulatory surgery centers, or related medical specialties.
• Established professional relationships within the Dallas–Fort Worth healthcare community.
• Experience developing partnerships with skilled nursing facilities, assisted living communities, senior living providers, and home health agencies.
• Familiarity with mobile healthcare operations and multi-location medical practices.
• Experience using Timeero or comparable field sales CRM and productivity tracking platforms.
• Experience creating marketing dashboards, tracking referral conversions, and evaluating marketing return on investment.
• Knowledge of HIPAA, healthcare marketing regulations, and applicable physician referral requirements.

Core Competencies

• Strategic Planning & Business Development
• Leadership, Coaching & Team Development
• Healthcare Marketing & Physician Relations
• Referral Network Development
• Performance Management & Accountability
• Data Analysis & KPI Reporting
• Healthcare Operations & Patient Acquisition
• Relationship Building & Professional Communication
• Problem-Solving & Conflict Resolution
• Territory Management & Field Productivity
• Organizational Skills & Time Management
• Confidentiality, Professionalism & Regulatory Compliance

Key Performance Expectations

The Marketing Manager will be evaluated on the effectiveness of departmental leadership, execution of marketing strategies, and achievement of organizational growth objectives.

Performance expectations will include:

• Referral Growth: Demonstrated increases in qualified patient referrals across designated service lines and locations.
• Provider Development: Consistent establishment of new referring-provider relationships and retention of existing referral partners.
• Team Productivity: Achievement of established field visit goals, territory coverage expectations, and CRM documentation standards.
• Patient Acquisition: Measurable improvement in new patient referrals and referral-to-appointment conversion rates.
• Mobile Program Growth: Increased participation, referral activity, and patient utilization within mobile healthcare programs.
• Reporting & Accountability: Timely, accurate reporting of marketing activity, productivity, performance metrics, and growth trends.
• Leadership & Operational Collaboration: Effective supervision, employee development, and coordination between marketing, clinical operations, scheduling, and executive leadership.

Compliance & Professional Standards

The Marketing Manager must ensure that all marketing and physician relations activities comply with applicable federal and state laws, including HIPAA, the federal Anti-Kickback Statute, applicable Stark Law provisions, Texas healthcare marketing and patient solicitation requirements, and organizational policies.

Marketing and referral development activities must prioritize ethical provider relationships, patient choice, confidentiality, and the delivery of high-quality healthcare services.

Work Environment & Physical Requirements

This position requires a combination of administrative responsibilities, office-based meetings, and field travel throughout the Dallas–Fort Worth Metroplex and surrounding areas.

The employee must be able to attend meetings, visit healthcare facilities, participate in community events, and use standard office and mobile technology. Reasonable accommodations will be provided in accordance with applicable law.

Equal Employment Opportunity

Graff Foot Ankle & Wound Care is committed to providing equal employment opportunities to qualified applicants and employees in accordance with applicable federal, state, and local employment laws.

Pay: From $28.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Customer service: 1 year (Required)
• Medical: 1 year (Required)
• Field marketing: 1 year (Required)
• Data analytics: 1 year (Required)
• Leadership: 1 year (Required)
• Team management: 1 year (Required)

Work Location: In person