Social Media Manager

We seek an Austin-based social media manager to build and grow our client's online presence across social media platforms. You’ll serve as our primary content creator and community manager. You’ll plan content, produce posts, short-form videos, and graphics, engage with our audience, and report on results.

Your work will directly impact our company’s ability to reach new customers, strengthen our brand, and drive growth. The ideal candidate combines a strong creative eye and writing voice with hands-on video and design skills and a clear understanding of what makes audiences engage, inquire, and buy.

Key Responsibilities

• Manage our company’s day-to-day social media presence across all company platforms
• Develop and execute a social media strategy aligned with our company’s brand, goals, and target audience
• Plan, write, and publish a consistent monthly volume of posts, short-form videos, and graphics across platforms such as Instagram, Facebook, TikTok, and LinkedIn
• Build and maintain a monthly content calendar aligned with campaigns, promotions, events, and seasonal priorities
• Write engaging captions and copy in our brand voice
• Edit short-form videos (Reels, TikToks, Stories) from footage provided by the team or captured on-site
• Design social graphics, promotional flyers, announcements, and Story templates in our visual identity
• Respond to comments and direct messages promptly, and pass inquiries to the right team members
• Meet regularly in person with leadership in Austin to review content, collect assets, and plan upcoming posts and campaigns
• Maintain consistent branding across all platforms and content
• Track performance metrics and provide monthly reports on reach, engagement, followers, and inquiries
• Recommend improvements based on analytics, audience insights, and platform performance
• Stay informed about platform updates, content trends, and social media best practices

Required Qualifications

• Must live in the Austin, TX area and be available to meet in person as needed
• 2+ years of experience managing social media accounts for a business or brand
• Short-form video editing skills in CapCut, Adobe Premiere, or a similar tool
• Graphic design skills in Canva or Adobe Creative Suite
• Excellent writing skills with the ability to adapt tone for different audiences
• Experience with scheduling and management tools (Meta Business Suite, Later, Hootsuite, or similar)
• Strong understanding of platform analytics and performance metrics
• Excellent organizational skills and ability to maintain a consistent posting schedule
• Strong communication skills and ability to work independently
• Portfolio or live accounts showing social content you created and managed

Preferred Qualifications

• Experience managing social media for local businesses
• Experience with paid social advertising (Meta Ads, TikTok Ads, or similar)
• Photography or on-site content capture skills
• Knowledge of the Austin market, local communities, and events
• Experience with influencer or community partnerships
• Degree in marketing, communications, or a related field

Skills & Competencies

• Copywriting and storytelling in a consistent brand voice
• Audience targeting and campaign planning
• Short-form video editing using trend-aware formats
• Graphic design in Canva or Adobe, including Story templates
• Visual consistency across platforms and content
• Content calendar and deadline management
• Asset coordination and team communication
• Comment and DM management and audience engagement
• Lead generation through social content
• Analytics, reporting, and performance optimization
• Strong attention to detail

What We Offer

• Competitive compensation based on experience and results
• Opportunity to directly impact our company’s brand and growth
• Flexible work arrangements
• Collaborative work environment with supportive leadership

Pay: $15.00 - $25.00 per hour

Work Location: Hybrid remote in Austin, TX 78756