Admissions and Marketing Director

Admissions & Marketing Director

Forest Grove Post Acute | Forest Grove, OR Full-Time | Leadership Position

Make an Impact. Build Relationships. Grow With Us!

Forest Grove Post Acute is seeking an energetic, relationship-driven Admissions & Marketing Director to join our leadership team!

We are looking for someone who is passionate about building relationships, creating positive first impressions, driving census growth, and helping patients and families navigate the transition into post-acute care.

The ideal candidate is a motivated self-starter who thrives in a fast-paced environment, has exceptional communication and organizational skills, and understands the importance of developing strong referral partnerships throughout the community.

This is an exciting opportunity for someone who enjoys being out in the community, building professional relationships, and making a direct impact on the success of a skilled nursing and rehabilitation facility. This position also offers the opportunity to earn additional compensation through performance-based incentives tied to facility census goals.

What You'll Do

Admissions & Census Development

• Oversee and coordinate the admissions process from initial referral through resident arrival.
• Respond promptly to incoming referrals and coordinate timely clinical and financial reviews.
• Work closely with the interdisciplinary team to evaluate referral appropriateness and facilitate smooth admissions.
• Maintain consistent communication with hospitals, discharge planners, case managers, residents, and families.
• Monitor referral activity, conversion rates, admissions, and census trends.
• Identify opportunities to improve referral conversion and maximize occupancy.
• Ensure a positive, seamless admission experience for residents and their families.

Marketing & Business Development

• Develop and maintain strong relationships with hospitals, physicians, discharge planners, case managers, assisted living communities, and other referral sources.
• Conduct regular facility visits, community outreach, and relationship-building activities.
• Represent Forest Grove Post Acute professionally throughout the healthcare community.
• Develop and implement marketing strategies to increase facility visibility and referral opportunities.
• Identify new business opportunities and strengthen existing referral partnerships.
• Coordinate facility tours and ensure prospective residents and families receive an exceptional first impression.
• Participate in community events, networking opportunities, and business development initiatives.

Leadership & Accountability

• Collaborate closely with the Administrator, Director of Nursing, and other department leaders.
• Participate in daily stand-up meetings and leadership discussions.
• Maintain accurate referral tracking, marketing activity reports, and admissions documentation.
• Monitor key performance indicators, including census, admissions, referral sources, and conversion rates.
• Take ownership of assigned goals and proactively identify opportunities for improvement.

What We're Looking For

• Previous experience in healthcare admissions, marketing, sales, business development, or a related field.
• Skilled nursing, post-acute, hospital, or senior living experience strongly preferred.
• Excellent communication, relationship-building, and customer service skills.
• Strong organizational skills and the ability to manage multiple priorities.
• Self-motivated, proactive, and results-oriented.
• Comfortable with community outreach, networking, and making in-person visits.
• Ability to work collaboratively with clinical and administrative teams.
• Professional demeanor and a genuine passion for helping seniors and their families.
• Valid driver's license and reliable transportation for community outreach.

What We Offer

• Competitive salary based on experience.
• Performance-based incentive bonus tied to facility census goals and occupancy growth.
• Opportunity to directly influence facility growth and earn additional compensation based on results.
• Supportive leadership team and collaborative work environment.
• Opportunities for professional growth and development.
• A rewarding leadership role where your contributions directly impact facility success.

Why Forest Grove Post Acute?

At Forest Grove Post Acute, we believe strong relationships are at the heart of exceptional care. Our team is committed to providing residents and families with a positive experience while building meaningful partnerships throughout our community.

We are looking for someone who brings energy, initiative, accountability, and a genuine passion for growing our facility.

If you are a natural relationship-builder who loves connecting people, creating opportunities, and getting results, we'd love to meet you!

Forest Grove Post Acute is an Equal Opportunity Employer.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person