Digital Marketing Manager

Job Summary

We are seeking an energetic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop, implement, and optimize comprehensive digital marketing strategies that drive engagement, increase conversions, and support business growth.

Your expertise in digital marketing tools and analytics will empower you to craft compelling campaigns that resonate with target audiences and deliver measurable results.

Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple platforms including social media, search engines, email, and display advertising.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and other paid media channels to maximize ROI.
• Conduct keyword research and utilize SEO tools to enhance website visibility and organic traffic through effective SEO strategies.
• Oversee website management using content management systems like WordPress, ensuring content is optimized for SEO and user engagement.
• Utilize web analytics tools such as Google Analytics, Google Tag Manager, and marketing automation platforms to monitor campaign performance and generate detailed reports.
• Implement conversion optimization techniques by analyzing user behavior data to improve landing pages, call-to-actions, and overall user experience.
• Manage social media advertising campaigns across platforms like Facebook, LinkedIn, and Instagram to increase brand awareness and audience engagement.
• Coordinate with cross-functional teams on e-commerce initiatives, ensuring seamless integration of marketing efforts with sales strategies.
• Stay updated on the latest trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and performance marketing to keep campaigns innovative and effective.

Skills

• Proficiency with SEO tools such as SEMrush or Moz for keyword research and site audits.
• Previous experience with ECOMM in a manufacturing space preferred.
• Strong knowledge of Google Ads (formerly Google AdWords), Facebook Advertising, and paid advertising campaign management.
• Technical skills including HTML, CSS, JavaScript, SQL for website optimization and tracking implementation.
• Expertise in web analytics reporting through Google Analytics and other analytics platforms to measure campaign success.
• Familiarity with marketing automation tools for email marketing campaigns and lead nurturing processes.
• Ability to analyze data effectively to inform decision-making through marketing analytics tools.
• Experience managing social media management platforms for scheduling, monitoring, and engaging audiences across multiple channels.
• Strong understanding of digital campaign setup from planning through execution within a performance marketing framework.

Join us as a Digital Marketing Manager if you’re passionate about leveraging cutting-edge digital tools to craft impactful campaigns that inspire action! Your technical proficiency combined with your creative mindset will be key in driving our brand forward in a competitive landscape.

Pay: $63,600.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person