Digital Marketing Manager - Ecommerce Retail

Digital Marketing Manager - Ecommerce Retail

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Reports to: Vice President of Sales and Marketing

Leads: PPC Specialist; Social Media Specialist; Email & CRM Marketing Specialist

About FixMyToys

FixMyToys is the ecommerce division of Ball Equipment, a family-owned Michigan business with roots dating back to 1944. What started as a passion for powersports has grown into a nationwide ecommerce operation specializing in genuine OEM parts, accessories, apparel, and gear for powersports and outdoor power equipment.

Based in Romeo, Michigan, we're a team of people who bring different skills and experiences together to keep our business moving forward. From ecommerce and marketing to customer service, technology, and warehouse operations, there's a lot that goes into what we do. We take pride in our work, support one another, and believe that great people are what make a great business.

Come Grow With Us

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We're excited about what's ahead as we continue to expand our team and operations. Whether you're just starting your career or bringing years of experience, FixMyToys is a place where your ideas, hard work, and contributions matter.

If you're looking for a team where you can make an impact and be part of something that's growing, we'd love to hear from you.

Role overview

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Lead FixMyToys’ advertising and customer marketing within approved budgets. Direct channel strategy, campaigns, and optimization using sales, margin, and performance data to drive profitable growth. This is a hands-on management position.

Responsibilities

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• Plan and manage advertising across Google, Amazon, eBay, paid social, website promotions, and approved marketing channels; set priorities and participate in execution.
• Allocate budgets and optimize campaigns using ROAS, ACOS, acquisition cost, revenue, and profitability—not traffic alone.
• Oversee analytics, conversion tracking, attribution, reporting, and testing; coordinate technical fixes with 81ohh IT and Development.
• Align promotions with Catalog, Pricing, and Purchasing; brief Creative Content on audience, messaging, offers, assets, and deadlines.
• Lead PPC, Social Media, and Email & CRM specialists. PPC owns paid advertising (including paid social); Social Media owns organic activity; Email & CRM owns targeted campaigns, automation, and retention.

What success looks like

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Advertising spend is measurable and focused on profitable growth. Campaigns align with products and creative resources, while testing and capable specialists improve performance.

What We Offer:

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• Competitive annual base pay of $70,000 - $100,000; commensurate with experience
• Paid holidays and PTO/Sick days
• 100% Employer Paid Health, HSA, dental, life, disability plus voluntary vision, life, long term disability benefits
• 401(k) with employer match; 100% on first 3% of wage contributed, 50% on next 2%
• Employee discounts on parts, units, and services
• Supportive and collaborative team environment
• Ongoing training and development in a growing industry

Required qualifications

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• Experience managing multichannel digital advertising and budgets.
• Knowledge of analytics, conversion tracking, and measurement.
• Ability to interpret ROAS, ACOS, acquisition costs, and margin results.
• Experience managing specialists and optimizing campaigns directly.

Preferred qualifications

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• Google Ads, Amazon Ads, eBay advertising, and paid social.
• Email marketing, segmentation, lifecycle campaigns, and automation.
• E-commerce catalogs, product feeds, and merchandising.