Content & Growth Marketing Specialist (Bilingual English & Mandarin)

Content & Growth Marketing Specialist (Bilingual English & Mandarin)

Department: Marketing

Location: New York, NY(On-site)

Employment Type: Full-time

About Tigerless

Tigerless is a leading InsurTech company specializing in personalized insurance solutions for individuals and families across North America. By combining technology with professional insurance expertise, we simplify the insurance selection process and deliver a more efficient, customer-centered experience.

Through strategic partnerships with leading U.S. insurance carriers, Tigerless offers a comprehensive portfolio of Health, Auto, Home, and Pet insurance products. Supported by one of North America's most comprehensive one-stop insurance platforms and dedicated multilingual customer service, we help clients confidently navigate their insurance needs with tailored solutions and ongoing support.

Position Summary

We are seeking a creative and proactive Digital Marketing Specialist to join our Manhattan office. This role is ideal for individuals with a passion for digital marketing, content creation, social media, and brand growth. The successful candidate will support marketing initiatives that engage Chinese-speaking and international audiences while contributing to the company's overall growth strategy.

Purpose of This Role

The Content & Growth Marketing Specialist supports the company's marketing and growth initiatives by creating engaging content, assisting with campaign execution, expanding audience reach, and strengthening brand visibility across digital channels.

Key Responsibilities

• Develop and execute digital marketing initiatives across content, social media, and growth channels.
• Create engaging bilingual content for platforms including Xiaohongshu, WeChat, LinkedIn, Instagram, and other digital communities.
• Support website content management, SEO initiatives, and digital campaign execution to improve brand visibility and customer acquisition.
• Analyze marketing performance, user engagement, and industry trends to identify growth opportunities and optimize marketing strategies.
• Build relationships with creators, partners, student organizations, and online communities to expand brand awareness.
• Collaborate with leadership and cross-functional teams on marketing campaigns, growth initiatives, and strategic projects.
• Research emerging digital marketing trends, competitor activities, and consumer insights to support business decision-making.
• Support additional marketing and communication initiatives as needed.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Business, Information Systems, Computer Science, or a related field.
• Professional fluency in Mandarin and strong written and verbal English communication skills.
• Experience in digital marketing, content creation, social media management, growth marketing, or a related area.
• Experience managing social media platforms such as Instagram, LinkedIn, TikTok, Facebook, and X, including Chinese social media platforms such as RedNote (Xiaohongshu) and WeChat.
• Strong organizational, communication, analytical, and problem-solving skills.
• Ability to manage multiple projects and work independently in a fast-paced environment.
• Ability to commute to the Manhattan office.

Preferred Skills

• Experience developing and executing digital marketing or growth campaigns.
• Experience with website content management, SEO, marketing analytics, or customer acquisition.
• Familiarity with tools such as Google Analytics, Google Search Console, WordPress, Webflow, HubSpot, or similar platforms.
• Experience with content creation, video editing, or design tools such as Adobe Creative Suite, Canva, CapCut, or Figma.
• Experience working with creators, community partners, student organizations, or international audiences.
• Interest in healthcare or insurance.
• Experience creating bilingual content or working with international audiences.

Benefits

• Visa sponsorship
• Professional development opportunities
• Weekly team treats and stocked office snacks
• Paid time off (PTO)

Working Hours

• Full-time
• Monday to Friday
• 9:00 AM – 6:00 PM EST

Compensation

• Between $40,000 to $58,000 per year

Work Location

• In-person (Manhattan, New York, NY)

Job Type: Full-time

Pay: $40,000.00 - $58,000.00 per year

Benefits:

• Employee assistance program
• Employee discount
• Paid time off

Language:

• Mandarin (Required)

Ability to Commute:

• New York, NY 10001 (Required)

Work Location: In person