West Regional Sales Manager

Fior di Sole is seeking a West Regional Sales Manager to grow market share and sales across the Western territory. As the brand’s lead in the region, you will build a deep understanding of each market, develop and execute growth strategies alongside our distributor partners, and personally represent the Fior di Sole portfolio to the most influential on-premise and retail accounts.

This role balances distributor management with hands-on fieldwork. You will set clear performance expectations for distributors across all channels, hold partners accountable to their goals, and present our wines with enthusiasm, refinement, and finesse in a way that reinforces our brand message. The ideal candidate brings supplier- and/or distributor-level management experience and a genuine drive to win.

Reports to

Director of National Sales

Classification: Exempt, Full-time

Territory: CA, OR, WA, AK, HI, NV, AZ, UT, CO, ID, MT, WY, ND, SD, NE

Salary Range: $120,000–$150,000 annually

Core Responsibilities:

• Own the business across the assigned territory, with full accountability for depletions, pricing, programming, and profitability.
• Build market plans and programming with distributor partners to achieve volume and distribution goals.
• Set clear performance expectations for each distributor, track results, and coach partners to succeed.
• Balance distributor management with fieldwork, calling on accounts across on-premise and retail channels.
• Build and maintain relationships with the territory’s top key accounts.
• Ensure distributor partners consistently execute Fior di Sole brand standards in market.
• Lead market introductions of new wines and new brands.

Other duties as assigned.

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Qualifications:

• 5–7 years of experience in the wine and spirits industry; 3+ years of supplier-side experience preferred.
• Proven success in the wholesale channel: building distributor relationships, creating distribution programs, launching new products, growing new and existing business, and managing profitability.
• Execution: a track record of setting clear priorities and meeting or exceeding sales goals.
• Judgment: sound, timely business decision-making.
• Budget management: disciplined, efficient use of budget and resources.
• Teamwork: strong collaboration and communication with colleagues, distributor partners, and sales leadership.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Bachelor’s degree or equivalent experience.
• Valid driver’s license and ability to travel frequently, both domestically and internationally.

Physical Demands and Working Conditions:

• Frequent travel throughout the territory by car and air.
• Extended periods of standing during market visits and tastings, and of sitting during office work.
• Ability to lift up to 50 lbs.

Our Benefits:

• Medical, Dental, and Vision Insurance – Full suite of healthcare coverage options to meet individual and family needs.
• Life and AD&D Insurance – Company-provided coverage for added peace of mind.
• Paid Time Off (PTO) – 14 days of annual PTO to rest, recharge, and prioritize personal well-being.
• Paid Family Medical Leave – Company-paid leave to support employees during important family or medical situations.
• 401(k) Profit Sharing Plan with Company Match – Plan for your future with our retirement savings plan, including generous company matching.
• Holiday Pay – Paid holidays provided throughout the calendar year.
• PTO Donation – Employees can donate PTO hours to a shared bank or directly to a co-worker in need.
• Employee Assistance Program (EAP) – Confidential, company-provided support for mental health, financial counseling, legal guidance, and more.
• LifeMart – Access to exclusive discounts and special offers on products and services through the LifeMart employee savings program.
• Pet Insurance – Optional coverage to help care for your furry family members.
• Employee Wine Discounts – Enjoy generous savings on our portfolio of wines.
• Supplemental Benefit Options – Access to a variety of voluntary benefit programs for additional coverage and personalized support.

Please note it is not typical for a new hire to be offered compensation at or near the top of that range. The final salary offered will depend on several factors, such as the candidate’s qualifications, education, and experience. It will also take into account internal equity as well as alignment with current market data.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace