Marketing Specialist - Enrollment Marketing & CRM Communications

Fayetteville Technical Community College is recruiting for a new member to join our Marketing & Communications Team and now accepting applications for a full-time Marketing Specialist!

The Marketing Specialist is the primary content strategist and communications specialist for student recruitment, enrollment and workforce development. In partnership with the Customer Relationship Management (CRM) Administrator, the position develops targeted campaigns, automated communication journeys and program-specific content that moves prospective students from inquiry through enrollment.

The specialist connects the College’s academic, workforce training and continuing education programs to regional workforce needs and career opportunities. The position collaborates with Marketing and Communications, Student Services, Admissions, Academic Affairs, Workforce Development and program faculty to advance enrollment goals.

We offer a valuable benefits package that includes the following

NC State Health Plan

NC State Retirement Plan

Paid Leave

Paid Holidays

Cafeteria Plan (IRS Code Section 125)

Educational Benefits

Longevity

TRICARE Supplement Benefits

Full-time employee benefits

Duties

Essential Duties—Duties may include, but are not limited to, the following:

CRM Marketing and Lead Nurturing

• Partner with the CRM Administrator to develop lead-nurturing campaigns and personalized communication strategies across the enrollment funnel.
• Create segmented email, text, and multichannel workflows based on student interests, academic goals, enrollment stage, and engagement activity.
• Develop conversion-focused content that supports inquiry, application, registration and enrollment.
• Analyze engagement and campaign performance to improve communications and conversion rates while maintaining message consistency.

Program Marketing and Workforce Pathway Promotion

• Develop program-specific campaigns and materials that communicate program benefits, educational pathways, certifications, transfer opportunities, industry demand and employment outcomes.
• Maintain working knowledge of the College’s academic, workforce training and continuing education offerings.
• Research and communicate relevant labor market information, industry trends, salary ranges and career outcomes.
• Collaborate with academic and workforce development teams to identify program strengths, employer partnerships and student success stories, particularly in high-demand sectors.

Content Development and Communications

• Create, edit and proofread persuasive content for recruitment, enrollment, retention and engagement across digital and traditional channels.
• Develop student and graduate profiles, employer testimonials and feature stories that highlight achievement and workforce outcomes.
• Adapt content for prospective and current students, parents, employers, alumni and community stakeholders.
• Maintain College messaging, brand voice and communication standards, and support enrollment campaigns, strategic initiatives, special projects and community outreach.

Marketing Design and Recruitment Support

• Design and coordinate production of brochures, flyers, program guides, postcards, presentations, email templates, landing pages, digital advertisements, signage and other promotional materials.
• Support recruitment events, open houses, workforce showcases, and outreach activities with targeted creative materials and messaging.
• Coordinate promotional collateral, branded merchandise, event materials and vendor-produced items.
• Manage multiple projects and deadlines, ensuring materials are accurate, accessible, brand-compliant, and production-ready.

Minimum Qualifications

• A Bachelor’s degree from an accredited college or university in Marketing, Communications, Public Relations, Journalism, Business, Graphic Design, Digital Marketing or related field.
• Minimum of two years’ professional experience in marketing, communications, enrollment services, recruitment marketing, content development, or a related field.

Preferred Requirements

• Four years of professional experience in marketing, communications, enrollment marketing, workforce development marketing or a related field.
• Experience with CRM platforms, marketing automation, lead-nurturing campaigns, and enrollment-focused communication strategies.
• Experience creating marketing content for higher education, workforce development, career and technical education or adult learning programs.
• Proficiency with Adobe Creative Cloud, Microsoft 365, and digital marketing platforms.
• Experience measuring campaign performance and using analytics to improve recruitment and enrollment outcomes.

Full or Part Time Full Time College Pay Scale Minimum starting salary $49,915 annually Number of Months 12 Employee Benefits

NC State Health Plan

NC State Retirement Plan

Paid Leave

Paid Holidays

Cafeteria Plan (IRS Code Section 125)

Educational Benefits

Longevity

TRICARE Supplement Benefits

Posting Number S107-26

Posting Detail Information

EEO Statement

The Fayetteville Technical Community College is an Equal Opportunity Educational Institution/Employer.