LandOffer
Marketing Manager
Job details
- Level
- Entry level
- Experience
- 2+ years
- Education
- Bachelor's degree
- Posted
- Oct 15, 2026
- Last confirmed open
- Oct 16, 2026
About this role
About The Role
The Marketing Manager owns demand generation and brand for a fast-growing technology product, translating positioning into integrated campaigns that reliably drive pipeline and adoption. This role matters because growth depends on it: the person in this seat connects product, sales, and content teams to the market — owning messaging, channels, and measurement from first touch to closed deal.
Key Responsibilities
Plan and launch integrated multi-channel campaigns across email, paid search (Google Ads, LinkedIn Ads), paid social, SEO, and content syndication Own demand-generation KPIs — MQLs, SQLs, CAC, pipeline contribution — and build dashboards in GA4, Looker, or Tableau to track and report performance Manage marketing automation and lifecycle programs in HubSpot or Marketo, including lead scoring, nurture tracks, and segmentation Partner with sales, product marketing, and design to develop personas, messaging frameworks, and campaign assets (landing pages, decks, webinars, case studies) Run A/B tests on ads, email subject lines, and landing pages; iterate on copy and creative based on conversion data Own a campaign budget, negotiate with agencies and vendors, and forecast spend against pipeline targets Report campaign performance and strategic recommendations to marketing and sales leadership on a monthly cadence What We Are Looking For 4-7 years of marketing experience, with at least 2 years in demand generation or growth marketing at a B2B or B2C tech company Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM (Salesforce) Experience running paid campaigns on Google Ads and LinkedIn with a track record of managing six-figure budgets Strong analytical skills: comfortable with funnel metrics, attribution models, and building reports in GA4 or similar tools Excellent copywriting and editing skills — able to write crisp campaign copy and brief agencies and designers Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Bonus: experience with product-led-growth motion, SEO ownership, ABM programs (6sense, Demandbase), or marketing attribution tools (Dreamdata, HockeyStack)