Product Marketing Manager

• Product Marketing Manager

Reports to Vice President of Marketing, ECAM

Direct reports None

Key partners Sales leadership, VP Marketing, Demand Generation, Content, global creative

Location / level / comp Dallas, Texas

Role mission

Own how ECAM is positioned, packaged, and sold: messaging, competitive intelligence, launches, and the

enablement that turns all of it into sales productivity.

Key responsibilities

• Develop and maintain positioning and messaging by segment (enterprise/critical infrastructure and

commercial: construction, multi-family, commercial real estate)

• Own the competitive intelligence program: battlecards, win/loss analysis, market and pricing insight
• Lead product and offer launches end to end, coordinating demand generation, content, communications, and

sales

• Build and run the sales enablement library: pitch decks, talk tracks, objection handling, proposal support
• Support pricing and packaging decisions with buyer and competitive insight
• Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials

Success looks like (first 12 months)

• Documented messaging architecture and battlecards in active use by sales within two quarters
• Win/loss program producing quarterly insights that change how ECAM sells
• Measurable lift in seller confidence and content usage (enablement adoption metrics)

Required qualifications

• 7+ years in B2B marketing with 4+ years in product marketing for a considered-purchase, field-sales-led product

or service

• Demonstrated ownership of positioning/messaging that sales actually used, with examples
• Experience running win/loss and competitive programs
• Strong writing and executive communication skills

Preferred qualifications

• Security, IoT, industrial technology, or managed-services background
• + Experience marketing recurring-revenue services and supporting pricing decisions