Product Manager

Product Manager, Layered Apps Location: United States (Westham, MA, Cary, NC, or Westfield, IN)Reporting To: Associate Vice President, Layered AppsEmployment Type: Full-Time Hybrid About Us: We are dealer focused and OEM aligned. We are a leading ERP & DMS software and solutions provider to dealers and rental companies of heavy equipment.

We specialize in working with the construction, mining, forestry, material handling, and agriculture industries. Today, we have over 800 employees, offices on four continents, and customers in over 20 countries. We are privately held, and our headquarters are in beautiful Cary, NC.

We are actively seeking talented individuals to join our team and help us aggressively grow our international & North American footprint for both our 100% cloud-based ERP, DMS, and Rental solutions. Why work for VitalEdge?

We don’t just sell technology, we enable transformation that results in broader societal benefits like building homes and critical infrastructure, growing food and delivering all sorts of products we all rely on for daily life. We exist to ultimately equip the world to keep running.

We have more than 60 years of combined experience and three industry-leading software suites and associated apps, with which we will drive the market forward. It’s an exciting time to work for VitalEdge, join us!

Position Overview

VitalEdge Technologies is seeking a self-starting Product Manager to own a portfolio of Layered Apps built in and around its core dealer management system (DMS). These applications extend the DMS into the service bay, field and yard, helping heavy equipment dealerships plan work, dispatch technicians and manage daily operations.

The role spans service planning and technician productivity, dealer operations workflows, adjacent dealer use cases and new applications. AI is central to the portfolio, so hands-on experience building and shipping AI products is required.

The Product Manager will set product direction, respond to market shifts and work closely with customers, engineering, UX, QA, implementation and support to deliver practical, scalable solutions.

Responsibilities

Product Strategy & Ownership* Define product vision, strategy and prioritized roadmaps aligned with Layered Apps and company goals.

• Monitor market, competitor and customer trends in the equipment dealer space; adjust product positioning and priorities as needed.
• Build business cases for features and applications, including sizing, pricing input and success metrics; determine which adjacent dealer use cases to pursue as the portfolio grows.
• Serve as the product expert for customers, internal teams and leadership.

Use Cases & Domain Leadership

Own and continuously improve use cases across:* Service planning & technician productivity: Technician scheduling and dispatch based on skills, certifications, location and job priority; technician onboarding, skills tracking, time, utilization and performance; mobile work-order, labor, parts, photo and note capture; and AI-assisted diagnostics, repair steps, service-history summaries and job notes.

• Dealer operations workflows: Equipment and vehicle traffic across yards, shops and branches; warehouse receiving, put-away, picking and staging; and digital workflows that replace paper and manual hand-offs between the front office and field.
• Adjacent use cases around the core DMS: New use cases across service, parts, sales, rental and back office; extending DMS data and workflows to new users, devices and locations; connecting Layered Apps with the DMS, OEM and third-party systems to avoid re-entry; and modules, add-ons or integrations that close day-to-day operational gaps.
• New applications: Identify and validate dealer problems, take the strongest ideas to launch, and develop AI-first experiences using existing data and integrations.

Discovery, AI & Delivery* Work directly with dealers, service managers, technicians, dispatchers and warehouse staff to understand workflows and pain points; translate insights into requirements, user stories and acceptance criteria.

• Manage integrations and dependencies with VitalEdge core platforms and third-party systems.
• Identify opportunities for AI to improve technician and dealer-staff productivity, including guided diagnostics, smart scheduling, summarization and automated communication.
• Apply AI tools throughout the product lifecycle, from research and prototyping to requirements, testing and analysis; define how AI features are measured, monitored and improved after release.
• Work with engineering, UX and QA in an Agile environment to plan sprints, make trade-offs and ship on schedule.
• Partner with sales, marketing, implementation and support on launches, enablement and customer adoption; own product KPIs including adoption, retention, technician utilization and customer satisfaction, and report progress to leadership.

Required Skills & Experience

Product Management & AI* 5+ years of product management experience in B2B SaaS or enterprise software, with end-to-end ownership from discovery through launch and ongoing improvement.

• Ability to manage multiple use cases and build products that extend a core system of record such as an ERP or DMS.
• Hands-on experience building and shipping AI-powered products or features, such as LLM-based assistants, AI agents, predictive models or intelligent automation, from concept through production.
• Working knowledge of AI product development and measurement, including data requirements, model evaluation, prompt and workflow design, and responsible AI considerations.

Domain, Technical & Analytical Skills* Experience in one or more of the following: field service management, dispatch and scheduling, mobile workforce applications, communication platforms or operational workflow software.

• Comfort working with technical teams on integrations, APIs and platform dependencies.
• Strong analytical, organizational and decision-making skills, including using data to guide decisions.

Collaboration & Personal Attributes* Clear written and verbal communication, including the ability to present to customers and executives; builds strong working relationships across engineering, sales, support and leadership.

• Highly motivated and self-directed, with energy, urgency and follow-through; identifies problems and moves work forward without detailed direction.
• Quick to learn new domains, systems and technologies; comfortable learning dealer operations from the ground up.
• Takes ownership and treats products as their own business; thrives in a fast-growing environment where priorities shift.
• Curious about dealer and technician workflows and willing to observe them first-hand.

Qualifications

Core Qualifications* Bachelor’s degree in Business, Engineering, Computer Science or a related field, or equivalent experience.

• 5+ years of product management experience in B2B SaaS or enterprise software.
• Proven track record of building and shipping AI-powered products or features.
• Experience with ERP, DMS, SaaS or enterprise software platforms.
• Strong analytical, organizational and decision-making abilities.

Preferred Qualifications* Experience using AI tools to accelerate the product development lifecycle, from research and prototyping to requirements and testing.

• Experience in heavy equipment, agriculture, construction, transportation or other dealer and distribution industries.
• Familiarity with DMS, service operations, warehouse management or parts logistics.
• Experience managing multiple products or launching products from zero.
• Hands-on experience with Jira, Confluence, Aha! or Productboard, and product analytics platforms.

Work Location & Hybrid Expectations

This is a hybrid position requiring employees to work onsite at one of the designated office locations. Candidates must reside within the applicable commuting distance of the office or be willing to relocate to the area. The standard onsite expectation is two days per week, with additional onsite days as required based on business and/or role-specific needs.

Our Benefits

We believe in supporting our employees both personally and professionally. VitalEdge offers a competitive benefits package including medical, dental, and vision coverage, a 401(k) with company matching, and uncapped PTO designed to give our employees flexibility and support throughout the year. VitalEdge is an Equal Opportunity Employer