Digital Marketer

Who We Are

Believing that all people are entitled to fulfill their potential, the Dyslexia Institute of Indiana exists to serve children, adolescents and adults with specific learning disabilities.

Dyslexia Institute of Indiana (Dii) has been effectively helping children with dyslexia and other learning differences improve literacy skills since 1989.

Dii is a small non-profit that serves primarily central Indiana. We tutor students using the Orton-Gillingham approach to teaching reading, writing, spelling, math and written expression. We support the people who struggle to learn how to read in the general education classroom.

Most of our clients have been diagnosed with dyslexia.

Position Overview

Dyslexia Institute of Indiana is looking for a creative, analytical, and tech-forward Part-Time Communications & Digital Marketing Assistant to elevate our organization’s digital presence and drive targeted audience engagement. In this role, you will design visual assets in Canva, keep our website updated, manage and schedule social media, maintain a multi-channel communications calendar, and run our Google Ads campaigns.

We are especially seeking someone who is enthusiastic about leveraging AI tools and technology to streamline workflows, optimize content creation, and automate our communication processes.

Visual & Graphic

Design:

• Design eye-catching, informative infographics and visual assets using Canva for web, social media, ad banners, and email channels.
• Ensure all visual content adheres to the organization’s brand guidelines and tone.

Website Management:

• Regularly update website content, copy, banners, and images to ensure information is accurate, engaging, and current.
• Maintain visual consistency, basic SEO best practices, and effective landing page messaging for ad traffic.

Social Media & Channel Management:

• Schedule all social media posts across active platforms (e.g., LinkedIn, Instagram, Facebook, X/Twitter).
• Monitor engagement and maintain consistent posting schedules aligned with key organizational goals.

Communications Strategy & Planning:

• Develop and maintain a comprehensive communications calendar organized by channel (social media, Google Ads, website, newsletter, email, etc.).
• Coordinate content and ad campaigns around key initiatives, product/service updates, and organizational milestones.
• Grow our social media footprint
• Create resources for the Dii website for our 3 different audiences.

Google Ads Management:

• Create, launch, and manage targeted Google Search and Display Ad campaigns aligned with organizational goals and budget constraints.
• Conduct keyword research, write compelling ad copy, set up targeting parameters, and continuously optimize campaigns for maximum ROI/conversion.
• Monitor ad performance metrics (CTR, CPC, conversion rate) and report key insights.

AI & Workflow Automation:

• Research, test, and implement AI tools (e.g., ChatGPT, Canva AI, Zapier, Google Ads AI features, social scheduling AI assistants) to automate routine communication workflows.
• Identify opportunities to improve content production efficiency and reporting through technology.

Event Support

• Create all signage and social media graphics
• Coordinate communication about the event internally and externally
• Participate & support the day of the event
• Other responsibilities as needed to help execute the event.

Miscellaneous other job responsibilities as needed.

Qualifications & Skills

• Experience: 1–3 years of experience in digital marketing, paid search/advertising, social media management, or content creation.
• Google Ads Proficiency: Hands-on experience creating, managing, and optimizing Google Ads campaigns (Google Ad Grants experience is a plus if applicable to a non-profit).
• Canva Expertise: Strong background in Canva (designing infographics, ad creatives, social graphics, and branding kits).
• Brand Awareness: Understand brand standards, colors, look and feel, voice, etc.
• Website Basics: Experience updating content on website using WordPress.
• Social Media Management: Familiarity with Meta Business Suite scheduling tool.
• Organization & Planning: Excellent organizational skills with experience building and maintaining multi-channel content calendars.
• AI & Tech Savvy: Practical experience using AI tools to assist with copywriting, ad creative generation, graphics, and workflow automation.

Preferred Qualifications

• Google Ads Certification (Search / Display / Measurement).
• Basic understanding of Google Analytics (GA4) and tag management for conversion tracking.

Benefits / What We Offer

• Flexible part-time hours – will come into the office and work hours M-W 9:30am-5pm window.
• Opportunity to experiment with cutting-edge AI and digital marketing automation tools.
• Collaborative and supportive work environment.
• Salary commensurate with experience.

How to Apply

Please submit your resume, a brief cover letter, and a link to your portfolio (or 2–3 examples of visual graphics/infographics created in Canva and past campaign results) to [email protected] with the subject line "Digital Marketing Specialist".

Expected hours: 10.0 – 18.0 per week

Benefits:

• Flexible schedule

Work Location: In person