Marketing Coordinator

DESCRIPTION:

The Marketing Coordinator – Marketing Operations & Events supports day-to-day execution of Dynatect marketing programs, with an emphasis on trade shows, CRM and campaign data, marketing logistics, asset management, and multi-channel marketing activities. The coordinator works with internal teams, vendors, and event partners to keep work organized, accurate, and on schedule

Primary Responsibilities

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• Trade Shows & Field Sales Support
• Coordinate assigned trade shows from planning through post-event closeout using documented timelines, checklists, budgets, and status updates.
• Manage exhibitor portals, registrations, lodging, service orders, shipping documentation, and vendor communications[JM1] .
• Coordinate sales team and trade show support materials[JM2] including product samples and literature.
• Provide on-site event support, including setup coordination, inventory and demo readiness, staff support, and post-show wrap-up.
• Compile post-show results, including leads, engagement, costs, feedback, and follow-up actions.
• Track and reconcile event expenses against approved budgets and maintain required documentation.
• CRM, Campaign & Marketing Leads Operations
• Prepare, standardize, import, and quality-check lead and campaign-member data according to established CRM requirements.
• Route leads and follow-up information to the appropriate sales contacts and helps monitor completion of agreed handoffs.
• Maintain campaign records, naming conventions, source and UTM information, statuses and supporting documentation.
• Perform data conditioning, duplicate review, list cleanup, and record updates with strong attention to accuracy and privacy requirements.
• Assist with marketing automation execution and testing, including asset, link, form, approvals, and documentation checks; escalate unexpected system behavior.
• Marketing Project Coordination & Production Support
• Maintain project trackers, calendars, intake details, approvals, due dates, and status updates for assigned marketing work.
• Coordinate production and distribution of brochures, sell sheets, advertisements, signage, presentations, email assets, and other sales-support materials.
• Prepare or adapt on-brand materials using approved templates and perform proofreading and preflight checks.
• Coordinate project input with internal stakeholders, regional teams, agencies, printers, and other vendors
• Gather and organize technical and application information from subject-matter experts, for marketing and sales-support materials
• Follow established brand, file-naming, version-control, accessibility, and approval practices.
• Content, Social, Email & Website Execution
• Support the content calendar by drafting or adapting short form copy and coordinating approved visuals for social media, email, website, and internal communications.
• Schedule or publish approved content and complete final checks for links, formatting, captions, audience, and brand consistency.
• Complete routine website and landing-page updates in WordPress or a similar CMS, including document replacements and basic content hygiene.
• Lead employee newsletter development and production, including content, submissions, approvals, and on-time production.
• Collect campaign results and organize them for review by the Senior Marketing Manager; identify irregularities or incomplete tracking for follow-up.
• Marketing Asset, Sample & Inventory Management
• Maintain organized libraries of approved marketing assets using established naming and folder conventions.
• Fulfill sales and internal requests for samples, literature, images, logos, PDFs, and other marketing materials.
• Monitor inventory of samples, literature, promotional items, and trade show demos; recommend replenishment or retirement of outdated items.
• Coordinate product photography or video logistics as assigned, including samples, shot lists, scheduling, and file intake
• Process Discipline & Continuous Improvement
• Maintain work instructions, checklists, templates, and lessons learned for repeatable marketing activities.
• Identify and recommend practical process improvements that reduce rework, improve data quality, clarify ownership, or improve timeliness.
• Take ownership of assigned work, seek needed information early, communicate progress and obstacles, and close the loop on commitments.
• Balance recurring operational work with changing priorities while maintaining accuracy and service to internal and external customers.

Secondary Responsibilities

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• Provide cross-coverage for routine marketing activities and support department priorities as assigned by the Senior Marketing Manager.
• Learn Dynatect product families, applications, markets, and terminology sufficiently to coordinate accurate materials and requests.
• Follow company policies for confidential information, customer and prospect data, intellectual property, brand assets, and safe work practices.
• Perform other duties as assigned.

Supervisory Responsibilities

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• None.

Knowledge, Skills, and Abilities

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Essential

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• Bachelor's degree in marketing, communications, business, event management, or a related field, or equivalent relevant experience.
• Demonstrated ability to organize multiple projects, deadlines, files, vendors, and stakeholders with dependable follow-through.
• Strong written and verbal communication, proofreading, data-entry accuracy, and attention to detail.
• Working proficiency with Microsoft 365, including Outlook, Word, Excel, PowerPoint, Teams, and shared file environments.
• Basic capability in Adobe Creative Cloud and Canva to update templates, resize or prepare images, and produce straightforward marketing materials.
• Comfort working independently with moderate oversight, asking focused questions, documenting work, and escalating risks before deadlines are missed.
• Valid driver's license and willingness and ability to travel to support approximately 4-5 trade shows or events per year, including occasional early mornings, evenings, or schedule adjustments associated with event setup, operation, and teardown.
• Ability to occasionally lift, carry, and handle materials up to 25 pounds unassisted; team lifting is expected for heavy, awkward, or reaching-position items.

PREFERRED SKILLS & QUALIFICATIONS

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• At least 2 years of experience in marketing coordination, events, sales support, project coordination, or a comparable role; B2B manufacturing or technical-product experience is strongly valued.
• Experience coordinating trade shows through exhibitor portals or service providers such as Freeman or GES.
• Experience with CRM and marketing technology; familiarity with Salesforce, campaign management, lead imports, email marketing, or marketing automation is preferred.
• Experience with WordPress, email marketing tools, social scheduling platforms, GA4 or campaign reporting, and basic HTML.
• Experience using Adobe InDesign, Illustrator, Photoshop, and Premiere Pro
• Experience managing digital assets, product samples, literature inventory, shipping, or event logistics.
• Familiarity with responsible use of generative AI tools for drafting, image cleanup, research support, or repetitive-work assistance while preserving review, confidentiality, and brand standards.

REQUIRED EXPERIENCE:

• Bachelor’s degree in Marketing or related field experience preferred.
• Strong written and verbal communications both internally and externally are critical to the success of this position.
• Must have strong attention to detail.
• Experience with graphic design and video editing software (preferred platforms include: Adobe Photoshop, InDesign, Illustrator, and Premiere)
• Ability to effectively utilize windows-based office software including Excel, Word and Power Point.
• Be willing to learn a very diverse portfolio of industrial protection products and applications.
• Be willing to work independently with moderate oversight.
• Flexible and excited about working on a variety of projects and learning new skills.
• Coordinate multiple tasks under a variety of time and financial constraints.
• Proactively seek opportunities for improvements and implement change initiatives with enthusiasm.
• Demonstrate a sense of ownership and commitment to the business and customer interests.
• Must possess and maintain a valid driver’s license.
• Ability to travel as needed to support trade shows (typically 1-3 times per year).