Product Manager

Dr. Jen Oral Care is an independent, dentist\-developed oral care company creating premium, science\-backed products designed to help people achieve healthier, stronger smiles.

We are looking for a **Product Manager** to help lead the growth and evolution of the Dr. Jen brand across our consumer, dental professional, e\-commerce, and retail channels.

This is a highly collaborative, hands\-on role for someone who understands that building a great brand requires a combination of **strategy, creativity, consumer insight, product knowledge, and flawless execution. **

The ideal candidate is a strong communicator and strategic thinker who can move comfortably between **brand strategy and getting things done. **

The Role

As Product Manager, you will help shape how Dr. Jen Oral Care is positioned, presented, and experienced across every customer touchpoint.

You will work closely with the team to develop brand strategy, manage the product portfolio, identify growth opportunities, support new product launches, and ensure our messaging remains consistent, compelling, and differentiated.

Key ResponsibilitiesBrand Strategy \& Positioning

• Help develop and execute the overall Dr. Jen Oral Care brand strategy.
• Maintain a clear and consistent brand identity across all channels.
• Develop compelling positioning and messaging for products, campaigns, and customer segments.
• Ensure the brand consistently communicates its dentist\-developed, science\-backed, premium positioning.
• Identify opportunities to strengthen brand awareness, differentiation, and customer loyalty.
• Develop messaging frameworks, product stories, key selling points, and campaign concepts.

Product \& Portfolio Management

• Manage the Dr. Jen product portfolio and identify opportunities for growth.
• Develop positioning and messaging for new and existing products.
• Research consumer needs, oral care trends, competitors, ingredients, and emerging technologies.
• Identify opportunities for new products, product extensions, bundles, and improvements.
• Work closely with Dr. Jen on product concepts and strategic direction.
• Partner with operations and manufacturers to ensure products align with brand standards and launch timelines.

Marketing \& Campaigns

• Collaborate with the marketing team to develop and execute campaigns across Meta, email, website, Amazon, and other channels.
• Develop creative briefs and communicate campaign objectives, audiences, messaging, and desired outcomes.
• Work with creative partners on ads, product photography, video, website assets, packaging, and promotional materials.
• Review marketing materials to ensure brand consistency and accuracy.
• Help develop seasonal campaigns, promotions, product launches, and educational initiatives.
• Monitor campaign performance and identify opportunities to improve results.

Consumer \& Market Insights

• Analyze customer reviews, feedback, sales data, and market trends to identify opportunities.
• Conduct ongoing competitive research across the oral care category.
• Monitor competitor products, pricing, claims, messaging, promotions, packaging, and customer positioning.
• Translate consumer insights into actionable brand and marketing strategies.
• Help identify what customers value most and how Dr. Jen can better communicate its differentiation.

E\-Commerce \& Digital Brand Management

• Help manage the Dr. Jen brand experience across Shopify, Amazon, email, and other digital channels.
• Ensure product pages, imagery, messaging, claims, and promotional content accurately represent the brand.
• Partner with the Operations team to optimize the customer journey and conversion experience.
• Identify opportunities to improve product merchandising, bundles, subscriptions, and customer retention.
• Monitor reviews and customer feedback across e\-commerce platforms.

Dental Professional Brand

• Help develop marketing and educational materials for dentists, hygienists, and dental practices.
• Support the growth of Dr. Jen's professional channel and CE program.
• Ensure consumer and professional messaging are aligned while appropriately tailored to each audience.
• Help identify opportunities to strengthen relationships with dental professionals and key opinion leaders.

New Product Launches

• Lead the brand and marketing side of new product launches.
• Develop launch positioning, messaging, timelines, and go\-to\-market plans.
• Coordinate with product development, operations, creative, sales, and customer service.
• Ensure all launch assets are completed and aligned before launch.
• Track launch performance and identify opportunities for optimization.

What We're Looking For

• 3\+ years of experience in **brand management, marketing, product marketing, consumer products, CPG, beauty, wellness, healthcare, or a related field**.
• Experience managing a consumer brand or product portfolio.
• Strong understanding of brand positioning and consumer marketing.
• Excellent project management and organizational skills.
• Strong written and verbal communication.
• Ability to turn complex product or scientific information into compelling consumer messaging.
• Strong analytical and problem\-solving skills.
• Exceptional attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Comfortable working in a fast\-paced, entrepreneurial environment.
• Strong understanding of digital marketing and e\-commerce.

The Ideal Candidate

We're looking for someone who is:

**Strategic** — You can see the bigger picture and understand where the brand needs to go.

**Creative** — You know how to turn product benefits and science into compelling stories.

**Commercially minded** — You understand that brand building and business growth go hand in hand.

**Customer obsessed** — You want to understand why people buy, why they don't buy, and what makes them come back.

**Highly organized** — You can manage multiple campaigns, launches, projects, and deadlines without losing the details.

**A strong communicator** — You can work effectively with founders, dentists, marketers, designers, manufacturers, and outside partners.

**Hands\-on** — You're comfortable developing the strategy and then rolling up your sleeves to execute it.

**Curious** — You're constantly researching competitors, trends, consumers, ingredients, and new opportunities.

Why Join Dr. Jen Oral Care?

This is an opportunity to play a meaningful role in building a growing, **independent, dentist\-developed oral care brand**.

You'll work closely with the leadership team and have the opportunity to influence everything from **brand strategy and product positioning to campaigns, launches, and the customer experience. **

We're looking for someone who wants to help build something—not simply manage a list of established brand guidelines.

Compensation

How to Apply

Please submit your resume along with a brief explanation of why you're interested in Dr. Jen Oral Care and what you would bring to our brand.

**If you're excited about building a differentiated, science\-backed oral care brand and want to have a direct impact on its growth, we'd love to hear from you. **

Pay: $60,000\. 00 \- $75,000\. 00 per year

Experience:

• Customer service: 3 years (Required)
• Sales: 3 years (Required)

Work Location: Remote