DTC Brand Marketing Director

Location

Irvine, CA (On-site)

Job Type: Full-Time

Pay: $30–$40 per hour，based on experience and qualifications

Job Summary

TACLAB is a fast-growing U.S.-based e-commerce brand focused on gloves, apparel, eyewear, and functional lifestyle products. Our brand content primarily centers around outdoor, training, EDC, and tactical-inspired culture.

We sell directly to customers through major platforms including Shopify, Amazon, eBay, and Etsy, and have already built a strong presence within our niche market. Our products have gained recognition and support from many professionals and enthusiasts, with customers from multiple countries around the world.

As the brand continues to grow rapidly, we are actively expanding our product lines, marketing channels, and global reach. We move fast, test ideas quickly, and continuously launch new products, campaigns, and content.

We are looking for a hands-on DTC Brand & Creative Marketing Manager who combines strong creative skills, e-commerce marketing expertise, and leadership abilities to elevate our brand presentation, communicate product value, and improve conversion performance.

You will work closely with our e-commerce manager, lead creative initiatives, and guide our existing design, photography, and marketing team while personally contributing to key creative projects.

This role is ideal for someone who understands how to turn great product presentation and compelling marketing content into stronger customer engagement and sales.

Responsibilities

• Brand Presentation & Product Merchandising: Lead the optimization of Shopify homepage sections, product pages, and landing pages to elevate brand perception, highlight product value, and improve the shopping experience.
• Creative & Marketing Content: Develop compelling product storytelling, identify key selling points, and personally create high-quality visual and marketing content that drives purchase interest.
• Conversion Rate Optimization (CRO): Use Shopify analytics and customer behavior insights to identify opportunities to improve conversion rates, add-to-cart rates, and the overall customer journey.
• Creative Leadership & Team Management: Lead and coordinate creative projects, provide direction and feedback to designers, photographers, and marketing team members, and ensure high-quality execution while remaining actively involved in hands-on creative work.
• Continuous Improvement: Monitor market trends, competitors, and marketing performance to identify opportunities, develop actionable strategies, and drive ongoing improvements.

Qualifications

• 3+ years of experience in DTC e-commerce, brand marketing, creative marketing, digital merchandising, or related fields.
• Strong visual design skills, creative judgment, and a solid understanding of e-commerce marketing and consumer behavior.
• Experience with Shopify or similar e-commerce platforms, including product presentation and shopping experience optimization.
• Proficiency in Photoshop, Figma, or similar design tools, with the ability to independently execute key creative projects.
• Understanding of e-commerce performance metrics, customer behavior, and conversion optimization principles.
• Experience leading creative projects, providing creative direction, or coordinating cross-functional teams.
• Strong communication, problem-solving, and project management skills, with a proactive and results-oriented mindset.

Preferred Qualifications

• Experience with premium consumer brands, outdoor gear, sports equipment, or performance apparel.
• Experience with Shopify optimization, CRO, or A/B testing.
• Background in product photography direction, brand visual development, or creative team leadership.
• Familiarity with Shopify Analytics, GA4, or similar analytics tools.
• Previous experience managing or mentoring creative team members.

What We Value

We care more about practical skills, creative thinking, and real results than degrees or job titles.

• Creative Excellence: The ability to create premium, compelling product presentations that elevate brand perception.
• Commercial Mindset: Understanding how creative content and product storytelling influence purchasing decisions and sales.
• Hands-on Leadership: The ability to guide a team while personally contributing to creative execution.
• Ownership & Initiative: Taking responsibility for projects, identifying opportunities, and turning ideas into measurable improvements.

Compensation & Benefits

• $30–$40 per hour, depending on experience and qualifications.
• Performance-based bonus opportunities.
• Health insurance and 401(k), subject to plan eligibility and company policies.
• Opportunities to lead key brand and creative initiatives, collaborate with an established team, and grow professionally.

Application Requirements

Please submit your resume and portfolio.

We are especially interested in seeing DTC e-commerce projects, Shopify product pages, brand visuals, or conversion-focused marketing content you have personally worked on, along with a brief explanation of your contributions and creative responsibilities.

Examples of projects where you provided creative direction, led a team, or improved product presentation and conversion performance are highly valued.

We're looking for a creative marketing leader who can think strategically, execute hands-on, and inspire a team—someone who knows how to make products more compelling, communicate their value, and turn great brand experiences into stronger sales.

Job Type

Full-time

Pay: $30.00 - $40.00 per hour

Benefits:

• 401(k)
• Employee discount
• Health insurance

Ability to Relocate:

• Irvine, CA 92618: Relocate before starting work (Required)

Work Location: In person