Marketing Manager

Done Right Today is a growing, family-owned plumbing, heating, and air conditioning company serving Delaware, Pennsylvania, and Maryland. In just our 8th year, we were recognized as a 2026 Delaware Top Workplace.

We’re seeking an experienced Marketing Manager to help drive our next stage of growth. You’ll collaborate directly with the owner on marketing strategy, budgets, and spending decisions, while coordinating campaigns with outside partners to generate qualified leads, booked appointments, and revenue.

This on-site role in Wilmington, DE, reports directly to the owner and includes quarterly bonus opportunities tied to revenue performance.

Key Responsibilities

• Marketing Strategy: Partner with the company owner to develop and execute marketing plans across plumbing, heating, air conditioning, and drain services.
• Lead Generation: Coordinate campaigns that drive qualified leads and booked appointments through digital advertising, local search, email, direct mail, and other marketing channels.
• Budget Management: Work with the owner to plan and manage the marketing budget, review spending, and agree on allocations and adjustments together based on campaign performance, seasonal demand, and business needs.
• Campaign Performance: Track cost per lead, cost per booked appointment, customer acquisition cost, return on advertising spend, and revenue generated by marketing campaigns.
• Agency and Vendor Management: Coordinate with outside marketing partners, communicate agreed-upon priorities, monitor deliverables, and review results with ownership.
• Website and Local Search: Work with outside partners to coordinate website updates, SEO initiatives, Google Business Profile improvements, and local visibility throughout our service territory.
• Paid Advertising: Coordinate Google Ads, Local Services Ads, and paid social campaigns with outside partners, reviewing performance and recommendations with the owner.
• Brand and Content: Work with ownership and vendors to maintain consistent branding across advertising, social media, company vehicles, print materials, and customer communications.
• Customer Retention: Collaborate on and execute email, seasonal promotion, and customer reactivation campaigns to encourage repeat business and promote maintenance memberships.
• Reputation Management: Support review generation and monitor online feedback to strengthen our reputation.
• Operational Alignment: Work closely with ownership, operations, sales, and customer service to align promotions with technician availability, service demand, and revenue goals.
• Reporting: Prepare clear performance reports and meet regularly with the owner to review results, discuss recommendations, and agree on next steps.
• Community Marketing: Identify opportunities for community partnerships, sponsorships, and referral programs, and coordinate approved initiatives with ownership.

Qualifications

• At least 10 years of marketing experience, including responsibility for strategy, campaigns, and budgets.
• Experience managing an annual marketing budget of $7 million–$10 million required.
• Marketing experience in HVAC, plumbing, electrical, roofing, or a related residential home services industry required.
• Proven ability to generate qualified leads and connect marketing performance to booked appointments and revenue.
• Experience coordinating and managing outside agencies, advertising partners, and vendors.
• Strong understanding of Google Ads, Local Services Ads, SEO, Google Business Profile, email marketing, and social media.
• Experience with Google Analytics and campaign reporting tools.
• ServiceTitan experience strongly preferred.
• Strong budget management, analytical, and project management skills.
• Ability to contribute to marketing strategy and carry out agreed-upon plans in collaboration with ownership and outside partners.
• Strong written and verbal communication skills, with the ability to share recommendations, take direction, and work closely with the company owner.
• Ability to work on-site in Wilmington, DE.

Pay: Up to $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• What is the largest annual marketing budget you have managed?
• What is the largest number of locations you have managed marketing for at one time?

Experience:

• Marketing: 10 years (Preferred)
• home service industry marketing: 2 years (Preferred)

Ability to Commute:

• Wilmington, DE 19804 (Required)

Work Location: In person