Senior Designer

To be a team member at Dobbs Tire and Auto you must be dedicatedto supporting the company’s mission, vision, and values.OURMISSION:To be the leader in the automotive tire and service aftermarket industry in every market that we operate in providing premier service to our guests.POSITION TITLE: Senior DesignerCLASSIFICATION: ExemptPOSITION OVERVIEW:

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Dobbs Tire and Auto Centers was founded in 1976 as a family-owned complete auto care solution in South St. Louis, Missouri. The Dobbs brand has experienced significant growth, expanding to over 100 locations across Missouri, Illinois, Texas and Ohio with future growth goals to over 200 stores by 2027.

Along with offering a full selection of quality tire brands, all locations provide comprehensive automotive services, from routine maintenance to complex diagnostics and engine repairs. Our investment in training, development, safety and wellbeing ensures our team members provide quality service to our customers each and every time.

Our company culture extends beyond the shop, we actively support local organizations and charities in the communities where we live and work.

The Senior Designer plays a key role on the Marketing team, leading creative concept development and hands-on design execution across traditional marketing channels, including television, print, outdoor advertising, direct mail, in-store signage, and promotional materials.

Supporting multiple brands and markets, this position develops compelling, consistent, and brand-aligned campaigns that drive customer acquisition, store traffic, promotional awareness, and sales while adapting creative materials to meet diverse audiences, media requirements, and local market needs.

ROLES AND RESPONSIBILITIES:

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• Develop creative concepts and campaign platforms that turn marketing strategies, promotional offers, and business objectives into engaging consumer communications.
• Design and execute creative for television, including storyboards, graphics, supers, end cards, and production support, developing broadcast-ready assets for television and video production.
• Create print advertising, including magazines, inserts, circulars, and trade publications.
• Produce outdoor advertising, including billboards, transit, and other out-of-home formats.
• Design direct mail, including postcards, self-mailers, letters, and promotional packages.
• Develop in-store signage, window graphics, service-menu boards, point-of-purchase materials, and environmental graphics.
• Create local marketing collateral, event materials, sponsorship assets, and community activation support.
• Take projects from concept through final production, ensuring accuracy, brand consistency, strong visual impact, and on-time delivery.
• Build adaptable campaign systems that scale efficiently across brands, stores, markets, media sizes, vendors, and production requirements.
• Ensure all creative reflects established brand positioning, visual identity, voice, and standards, applying strong typography, layout, color, and visual hierarchy.
• Design for readability at different sizes and viewing distances, from print and signage to large-format and outdoor.
• Evolve and modernize the visual expression of our brands while preserving recognition, trust, and local relevance.
• Maintain each brand’s individuality while delivering a consistently high creative standard across a multi-brand organization.
• Maintain and improve brand guidelines, design templates, production files, photography, logos, and other creative assets.
• Apply practical knowledge of print production, prepress, proofing, color management, paper and finishing, large-format graphics, signage materials, broadcast specifications, and vendor file preparation.
• Partner with Brand Marketing, Local Marketing, Operations, Merchandising, media agencies, printers, fabricators, installers, and production vendors to deliver effective creative.
• Translate creative briefs, promotional offers, and business priorities into clear, persuasive, customer-focused communications that work in real-world retail and media environments.
• Manage multiple projects, versions, proofing cycles, vendors, and deadlines in a fast-paced, multi-location retail organization.
• Present creative concepts and clearly articulate the strategy and design decisions behind the work.
• Deliver accurate, production-ready, properly packaged final files that meet media and vendor specifications.

SUCCESS FACTORS:

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• A strong belief in safety- Being Safe 100% of the time is the expectation
• Alignment with company mission, vision, and values
• Strong work ethic with a commitment to results
• Strong team player with the ability to adapt to diverse team members
• Ability to perform in a fast paced/high volume environment
• Excellent verbal and written communication skills
• Creative feels cohesive, distinctive, recognizable, and relevant across television, print, outdoor, direct mail, and the in-store experience.
• Campaign ideas translate effectively from a television spot or billboard to a direct-mail piece, print ad, store window, and point-of-purchase display.
• Creative and production workflows become faster and more scalable without sacrificing quality, accuracy, or brand consistency.
• Each brand maintains its own identity while benefiting from a consistently strong creative and production standard.
• Creative does more than look polished; it communicates offers clearly, strengthens customer trust, and helps drive store traffic and sales.
• Marketing and Operations partners view this role as a trusted creative leader and a highly capable hands-on designer who understands retail execution.

WORK ENVIRONMENT:

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• Corporate headquarters is located at: 1983 Brennan Plaza High Ridge, MO 63049
• This position operates from a temperature-controlled office environment; on-site work is required.
• This position will be required to use standard office equipment such as phones, computers, printers, etc.

EXPERIENCE AND EDUCATION:

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• Bachelor’s degree in Graphic Design, Visual Communication, Advertising, or a related field preferred.
• 5-8+ years of professional design experience, ideally within a consumer-facing, retail, agency, or multi-location business.
• Strong portfolio demonstrating conceptual thinking and high-quality execution across television, print, outdoor, direct mail, in-store signage, and point-of-purchase materials.
• Advanced proficiency with Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.
• Experience managing multiple brands, campaigns, production partners, or business units is highly desirable.

Dobbs Tire and Auto Centers is an equal opportunity employer. All candidates agree to complete a selection assessment and pre-employment screenings.