MARKETING MANAGER

Marketing Manager – CRM Campaign Analytics Location: 420 Fifth Avenue, New York, NY Work Arrangement: Hybrid – 3 days onsite per week Job Summary We are seeking an experienced Marketing Manager to lead go-to-market planning and execute strategic marketing initiatives across North America, including the US, Canada, and Puerto Rico.

The ideal candidate will combine strong analytical capabilities with marketing expertise, particularly in CRM campaign execution, SQL, data analysis, targeting logic, and campaign quality assurance.

We are especially interested in candidates with experience in marketing analytics, statistics, mathematics, data analysis, or other quantitative disciplines , along with the ability to troubleshoot issues independently and translate data into actionable marketing insights.

Key Responsibilities

• Lead the planning, development, and execution of integrated marketing campaigns to strengthen brand awareness, customer engagement, traffic, sales, and profitability.
• Manage CRM campaign execution, including campaign setup, proofing, quality assurance (QA), and validation of targeting logic.
• Independently develop, analyze, and validate SQL queries to support audience segmentation, customer targeting, and campaign performance measurement.
• Analyze marketing campaign results, identify trends, and recommend data-driven improvements to current and future initiatives.
• Work with marketing technology and analytics tools, including Unica, Responsys, and Google BigQuery.
• Collaborate with cross-functional teams and external partners to ensure consistent brand messaging across customer touchpoints.
• Develop and implement test-and-learn initiatives based on consumer insights, market opportunities, and industry trends.
• Troubleshoot campaign and data-related issues, resolve discrepancies, and ensure accuracy across marketing communications.
• Demonstrate strong ownership, proactive communication, attention to detail, and the ability to work independently in an ambiguous environment.
• Lead, motivate, and develop team members while ensuring alignment with business objectives.
• Required Skills and Qualifications Strong experience in CRM campaign execution, campaign proofing, and quality assurance (QA) .
• Solid SQL skills, including the ability to independently write, develop, and validate targeting logic.
• Strong data analysis and analytical problem-solving capabilities.
• Experience with marketing campaign platforms such as Unica, Responsys, and Google BigQuery .
• Background in marketing analytics, statistics, mathematics, data analytics, or another quantitative field is highly desirable.
• Strong attention to detail and the ability to identify and resolve data discrepancies and campaign execution issues.
• Ability to analyze campaign performance and provide actionable recommendations to improve marketing effectiveness.
• Excellent communication, collaboration, and stakeholder management skills.
• Proactive approach, strong sense of ownership, and ability to manage competing priorities independently.
• Experience with Figma is a plus.
• Brand marketing and integrated marketing campaign experience is preferred.
• Preferred Candidate Profile We are prioritizing candidates with strong analytical and technical skills, particularly those who have hands-on experience with SQL, customer segmentation, campaign targeting, and marketing data analysis.
• Candidates from marketing analytics, quantitative research, statistics, mathematics, or data-driven marketing backgrounds are encouraged to apply.

Work Location

420 Fifth Avenue, New York, NY Hybrid schedule: 3 days onsite per week.