Marketing Director

Marketing DirectorJob Overview

As Marketing Director, you will lead digital marketing strategy and execution across multiple channels, connecting audience insights with compelling content and measurable business results.

You will oversee digital marketing initiatives, guide cross-functional teams, and develop strategies that strengthen brand visibility, increase customer engagement, and drive e-commerce growth.

This role requires strategic leadership, strong analytical capabilities, and hands-on experience with digital marketing platforms, advertising technologies, and performance optimization.

Responsibilities

• Develop digital marketing strategies and oversee campaign management, performance marketing, paid advertising, and campaign execution across multiple channels.
• Lead content creation, copywriting, graphic design, social media management, social media marketing, and paid social media advertising campaigns.
• Direct SEO (Search Engine Optimization), SEM (Search Engine Marketing), paid search marketing, keyword research, Google Ads, and email marketing initiatives.
• Manage website operations, e-commerce content, and content management systems, including WordPress.
• Apply working knowledge of HTML and CSS to support website updates, content optimization, and digital marketing operations.
• Utilize SEO tools, Google Analytics, Google Tag Manager, web analytics, and marketing analytics to evaluate campaign performance.
• Develop performance reports, identify growth opportunities, and implement conversion rate optimization strategies.
• Monitor digital marketing trends, evaluate campaign effectiveness, and continuously improve customer acquisition and engagement.
• Collaborate with creative, sales, and product teams to ensure consistent brand messaging and alignment with business objectives.

Experience and Qualifications

• Demonstrated experience leading digital marketing programs, teams, and cross-channel marketing campaigns.
• Strong understanding of digital marketing strategy, paid advertising, SEO, SEM, content marketing, and social media platforms.
• Working knowledge of marketing automation, web analytics, website management, and digital advertising technologies.
• Experience using Adobe Creative Suite, including Adobe Photoshop, to support creative development and marketing initiatives.
• Familiarity with e-commerce platforms, conversion optimization, and digital campaign performance reporting.
• Ability to analyze marketing data, develop actionable strategies, and make informed business decisions.
• Excellent communication, leadership, organizational, and prioritization skills.
• Experience with Facebook Advertising and other paid social media platforms is preferred.

Pay: $179,000.00 - $225,300.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Chicago, IL 60647