Growth & Marketing Lead

Company Overview

Detego Health's mission is to connect real-life needs with innovative product design, delivering affordable, approachable health care benefits that feel personal, while deeply understanding our members and partners to improve lives and redefine access to health care.

We're looking for passionate people who want to make a difference and help us redefine access to health care for individuals and small businesses by delivering certainty, connection and significance where others won’t.

Ready to build something great together? Join a team that values growth, collaboration and the unique perspective you bring.

[[JD_HEADING:Position Summary

The Growth & Marketing]]

Lead is responsible for driving broker engagement, activation, and retention across the VerraCare ecosystem while providing strategic marketing support to the sales organization.

This role owns the broker marketing lifecycle, from initial introduction and onboarding through education, activation, ongoing engagement, and retention.

The Growth & Marketing

Lead will develop the campaigns, communications, tools, and sales enablement materials that make it easier for brokers to understand health benefit solutions, communicate their value, and ultimately drive growth.

Working closely with Sales, SEO, social media, creative, and marketing operations, this individual will connect marketing activity directly to broker engagement and sales growth

Key Responsibilities

Broker Lifecycle & Engagement

• Own the broker marketing journey from awareness onboarding education activation engagement retention reactivation.
• Develop broker onboarding and education campaigns that help brokers understand our health benefit solutions and how to effectively position them.
• Build segmented broker communications based on lifecycle stage, engagement, product interest, and sales activity.
• Identify opportunities to improve broker activation and long-term engagement.
• Develop retention and re-engagement strategies for inactive or disengaged brokers.
• Maintain a consistent communication cadence that keeps brokers informed about products, resources, updates, and sales opportunities.

Sales Enablement

• Partner closely with the sales organization to understand sales priorities, broker needs, objections, and opportunities.
• Develop sales and marketing materials including:
• Sales presentations
• Broker toolkits
• Product one-pagers
• FAQs
• Talking points
• Email templates
• Digital resources
• Campaign materials
• Partner/co-branded marketing assets
• Ensure Sales has current, easy-to-use materials throughout the sales process.
• Translate complex product and organizational information into clear, compelling broker-facing messaging.

CRM & Lifecycle Marketing

• Build and manage automated broker nurture and sales drip campaigns within the CRM.
• Develop lifecycle triggers and campaigns based on broker behavior and stage.
• Partner with Marketing Operations/Sales to maintain appropriate segmentation and campaign workflows.
• Monitor engagement and identify opportunities to improve broker conversion, activation, and retention.
• Use CRM data and campaign results to continuously improve broker communications.

Email & Newsletter Marketing

• Develop and manage broker email campaigns and ongoing newsletters.
• Establish a broker communication calendar that balances education, product information, sales opportunities, and relationship-building.
• Test subject lines, messaging, calls to action, timing, and audience segmentation.
• Track engagement and optimize campaigns based on performance.

Digital Growth & Sales Company

Support

• Work closely with the SEO and social media teams to strengthen the online presence of the sales-focused companies and brands.
• Identify content opportunities based on broker questions, sales priorities, market needs, and search behavior.
• Coordinate campaigns across email, social, web, SEO, and sales channels to maintain consistent messaging.
• Support product launches, new sales initiatives, broker recruitment, and partner activation.

Performance & Reporting

This position should have clear accountability for both broker retention and sales-supporting growth.

The Growth & Marketing

Lead will monitor and report on metrics such as:

• Broker activation rate
• Broker retention and reactivation
• Broker email engagement
• Lifecycle campaign performance
• CRM engagement
• Sales enablement asset utilization
• Broker campaign conversion
• Lead and opportunity contribution
• Newsletter engagement
• Digital traffic and engagement supporting sales initiatives

The role will use performance data to identify where brokers are dropping out of the journey and develop marketing strategies to improve engagement.

Qualifications

• 3–5 years of experience in marketing, sales, growth marketing, channel marketing, sales enablement, or a related role.
• Demonstrated experience using CRM and lifecycle marketing platforms to manage segmented audiences and automated campaigns.
• Experience developing email nurture and drip campaigns.
• Strong understanding of customer or partner lifecycle marketing.
• Experience developing sales enablement and marketing collateral.
• Working knowledge of social media and digital marketing.
• Ability to interpret marketing and CRM reporting and turn insights into actionable campaigns.
• Strong writing, communication, project management, and organizational skills.
• Ability to collaborate closely with Sales while operating as part of the Marketing organization.

Preferred

• Experience marketing to brokers, agents, distributors, channel partners, or B2B audiences.
• Experience within health benefits, insurance, healthcare, employee benefits, or financial services.
• Experience with broker onboarding, partner activation, or channel marketing programs.
• Familiarity with SEO and content marketing principles.
• Experience working across multiple brands or business units.

Compensation & Benefits

Work Location

Omaha-based employees will work in-office or on a hybrid schedule. We are also remote-friendly for employees located outside of the Omaha area.

Benefits

401(k), 401(k) matching, Dental insurance, Employee assistance program, Health insurance, Health savings account, Life insurance, Paid time off, Vision insurance

Detego Health is an equal opportunity employer