Social Media Manager

Must have video editing experience! Please do not waste your time or ours by applying for a job you're not qualified for.

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Job Summary

We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts across multiple social media platforms. In this role, you will develop compelling content strategies, monitor digital marketing performance, and foster meaningful relationships with our online community.

Your expertise in social media management, content creation, and analytics will drive brand awareness, enhance audience engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our online presence and make a measurable impact through creative campaigns and strategic communication.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts that resonate with target audiences.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce high-quality visual content that supports branding initiatives.
• Monitor social media channels using tools like Hootsuite, Buffer, and native platform analytics to track performance metrics and optimize campaigns in real-time.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity to inform content strategy and public relations efforts.
• Manage paid advertising campaigns on platforms such as Facebook Advertising to boost reach and conversions while tracking ROI through Google Analytics and marketing online analytics tools.
• Engage actively with followers by responding to comments, messages, and inquiries promptly to foster community relationships and enhance brand loyalty.
• Collaborate with cross-functional teams including marketing, PR, design, and e-commerce to ensure consistent messaging across all channels.
• Stay updated on the latest social media trends, platform updates, media performance analytics, and digital marketing best practices to keep strategies fresh and effective.

Skills

• Proven experience in social media management with a strong understanding of various platforms’ algorithms and best practices.
• Expertise in content creation including graphic design (Adobe Photoshop, Adobe Illustrator), video editing, photography, and proofreading skills.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and marketing online analytics for data-driven decision making.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Strong communication skills for engaging audiences effectively across diverse demographics through social media content marketing.
• Ability to analyze media performance metrics using social media analytics tools to optimize campaigns continuously.
• Experience managing paid advertising campaigns on Facebook Ads or similar platforms with a focus on ROI optimization.
• Excellent relationship management skills for building partnerships with influencers, media outlets, and internal teams.
• Basic understanding of public relations strategies to enhance brand image through strategic messaging.
• Competency in branding principles combined with a creative mindset for innovative digital marketing performance monitoring.

Join us as a Social Media Manager if you’re passionate about crafting compelling stories that connect people with brands! Bring your creativity, analytical skills, and enthusiasm for digital marketing performance monitoring to help us elevate our online presence to new heights!

Pay: $16.00 - $24.00 per hour

Benefits:

• 401(k)
• Employee discount
• Health insurance

Work Location: In person