New Gym Opening Marketing Manager

New Gym Opening Marketing Manager

Be the marketing partner franchisees count on when it matters most.

Team | Franchise Marketing

Reports to | Director, Franchise Marketing

Location | New York City or Dallas, hybrid, three days per week at HQ

Travel | Up to 40%, depending on openings and training

Salary | Range: $75,000 to $90,000, plus a discretionary bonus. Exact salary depends on experience and targets up to the mid-point.

THE OPPORTUNITY

A franchisee only opens a gym once, and they only get one shot at a strong launch. With 600+ gyms today and plans to open 100 more every year, helping those launches succeed is one of the most important jobs in our network.

As New Gym Opening Marketing Manager, you are the primary marketing partner for franchisees through pre-sale and grand opening. You will guide franchisees from early planning through their first three months, then hand them to their Franchise Marketing Partner with real momentum. You advise, you influence, and you bring data and proven plays from our best openings.

The budget and final decisions stay with the franchisee, so your impact comes from trust and good judgment.

WHAT YOU WILL OWN

• Pre-sale and opening. Get every franchisee ready for a strong First Workout, and stay hands-on through the first three months.
• Local strategy. Work with franchisee teams and media agencies on localized plans and budgets that match pre-sale and opening targets.
• Channel setup. Oversee social, email, local listings, and website setup, and train franchise staff on the tools.
• Offers and conversion. Shape founding-member offers, set up lead capture, and partner with the gym sales team on handoff and conversion.
• Local activation. Recommend grassroots tactics like community and B2B partnerships, local events, ambassador programs, and launch-week PR. Understand the role of paid, owned and earned in pre-sale strategy and execution success.
• The playbook. Own the New Gym Opening Marketing Playbook, and feed learnings from every opening back to creative and product. Make recommendations and support pilots to gain learnings and future optimizations.
• Your team. Manage opening timelines and direct a Franchise Associate who supports multiple openings at once.

WHAT YOU BRING

• 3 to 5+ years in marketing, ideally with franchise concepts or the fitness category
• New Store Opening or New Gym Opening experience is highly preferred
• Understanding of paid media for lead generation and sales, and the ability to read performance and pivot quickly
• Proficiency with CRM, email, analytics, and project management tools, plus working knowledge of local SEO and Google Business Profile
• Strong project management across multiple locations at once
• Exceptional communication skills and the ability to build trust with franchisees, operators, and cross-functional teams
• Willingness to travel up to 40% of the time

WHY CRUNCH

Crunch is a fast-growing brand serving 4 million members, built on a No Judgments philosophy and a belief that serious fitness should be fun. Few roles let you see your work turn into a new gym full of new members, and you get to do it again and again.

WHAT WE OFFER

• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities
• Comprehensive medical, dental, and vision benefits
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short- and long-term disability coverage
• Employee Assistance Plan with confidential counseling and support
• Education assistance program
• Free Crunch gym membership at all our clubs nationwide
• Milestone Anniversary Recognition program

If you are passionate about fitness and love building plays that get gyms off to a fast start, apply today.

Crunch is an equal opportunity employer. We do not discriminate against or favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status, or any other basis protected by federal, state, or local law.

We make reasonable accommodations for known physical or mental limitations of otherwise qualified applicants with a disability, unless doing so would impose an undue hardship.

Flexible work from home options available.