Social Media Manager

SOCIAL MEDIA MANAGER

Location: On-site with monthly remote days (Greenville, SC)

Schedule: Full-time

Department: Communications

Reports to: Director of Communications

JOB OVERVIEW

Crawford is seeking a creative, proactive Social Media Manager to develop engaging content and

manage day-to-day social media activities for our agency and clients.

This is a hands-on role for someone who can turn ideas into compelling posts, videos and visual

stories. The ideal candidate brings strong copywriting skills, an eye for design and a steady stream

of ideas for showcasing our clients’ work and Crawford’s expertise. The ideal candidate is

comfortable managing multiple accounts, creating various types of content across a wide array of

social channels and adapting quickly in a fast-paced agency environment.

KEY DUTIES AND RESPONSIBILITIES

Social Media Management

• Manage day-to-day social media activity for assigned clients and Crawford across LinkedIn,

Instagram, Facebook and, when relevant, TikTok, Reddit and Substack.

• Build, maintain and execute social media content calendars.
• Write clear, compelling, on-brand copy tailored to each client's voice, audience and business

goals.

• Schedule, publish and monitor content across platforms.
• Support community management by monitoring engagement and flagging opportunities or

issues as needed.

• Identify timely content opportunities tied to trends, industry news, key dates and events.
• Partner with internal teams to ensure social content aligns with broader campaign,

communications and business objectives.

Content Development

• Create content across formats, including short-form videos, photography, graphics, carousels,

stories and written posts.

• Adapt content for each channel, audience and brand, ensuring it reflects the appropriate voice,

tone and goals.

• Identify opportunities to showcase client successes, agency case studies, team expertise and

company culture through engaging social content.

• Capture content at events, interviews and other opportunities, then edit and prepare it for

publication.

Reporting and Optimization

• Track performance and prepare clear reports on content, audience growth and engagement.
• Translate results into practical recommendations for improving content and channel

performance.

• Test new formats and approaches, applying what works to future content.
• Support proposals and RFP responses with social media ideas, examples and performance

insights.

REQUIREMENTS

• Bachelor’s degree in marketing, communications or a related field.
• A portfolio demonstrating strong storytelling across written, visual and video formats.
• Working knowledge of major social platforms and how to tailor content for each.
• Experience with social media scheduling, community management and analytics tools.
• Strong writing, editing, organization and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Commitment to Crawford’s core values: Will to Win, Excellence, Dependability, Curiosity and

Respect.

Please submit resumes to [email protected].