Marketing Manager - Craft Concierge Medicine

About Craft Concierge

Craft Concierge Medicine is a membership-based direct primary care and concierge practice in three markets, part of the Craft Health family. We do not bill insurance. Members pay monthly or annually for 24/7 clinical access, same- and next-day visits, in-house imaging and lab, and a preventive and longevity program built around cardiovascular risk reduction, early cancer detection, and metabolic and hormone health.

The role

You will own demand generation for Craft Concierge across all markets: the funnel, the content, the referral engine, and the measurement behind all three. Company marketing strategy and budget sit with the CMO; you will turn that strategy into a Craft Concierge growth plan and use AI to run it faster and smarter than a team of one normally could.

What you will own

• Member acquisition. Own the funnel from first touch to signed membership in every market, with a monthly new-member target per clinic. Run paid search, paid social, SEO, events and promotions, managing cost per lead and conversion at each stage.
• Growth plan. Build the Craft Concierge channel plan, test calendar and budget recommendations within company strategy.
• The sister-company referral funnel. Our imaging company sees thousands of screening patients a year in markets where we also practice. Building and measuring that hand-off into membership is the single largest untapped channel we have.
• The referral and advocate program. Build the first structured member-referral program, including referrer attribution.
• Employer and broker collateral. Cost-savings materials, benefit-comparison one-pagers, and open-enrollment campaign assets to support employer group sales.
• Content for a clinical product. Preventive screening, longevity medicine and cardiometabolic health explained accurately and credibly, reviewed by our physicians before publication.
• AI-enabled marketing. Use AI for content and creative production, audience segmentation, lead scoring, after-hours inquiry handling and booking, and reporting. Keep patient information out of tools not approved for it.
• AI search visibility. Make sure Craft Concierge is found and accurately described in AI assistants and answer engines (ChatGPT, Google AI Overviews, Perplexity) as well as traditional search.
• New market launches. Pre-opening demand generation, local presence, and launch campaigns — including markets with no sister-company footprint, where marketing carries acquisition on its own.
• Member lifecycle communication. Onboarding, screening recall campaigns, and win-back, moving onto our internal EMR platform in 2027.

How success is measured

• New members per market per month
• Cost per acquired member by channel
• Lead-to-consultation and consultation-to-member conversion rates
• Sister-company screening patient to membership conversion rate
• Referral-sourced members as a share of new members
• Employer group pipeline support delivered on time

What we are looking for

Required

• 5+ years in demand generation or growth marketing, with direct ownership of a funnel and a number
• Practical, daily use of AI tools (e.g., ChatGPT, Claude, Gemini, AI features in CRM and ad platforms) to produce content, analyze data or automate work, with sound judgment about their limits
• Experience running CRM and marketing automation (e.g., GoHighLevel, HubSpot) and paid search and social campaigns
• Comfortable writing and shipping content, not only briefing it out
• Multi-market or multi-location experience

Preferred

• Healthcare, wellness, or another regulated consumer category
• Membership, subscription or retention marketing background
• Experience marketing a new location into an unfamiliar market
• Familiarity with HIPAA and TCPA constraints on marketing communication
• Experience marketing to employers (B2B), brokers or high-net-worth individuals

Pay: $80,000.00 - $92,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Scottsdale, AZ 85255