Marketing Manager

Position Class: Full Time

Location: Washington, D.C.

ORGANIZATIONAL SUMMARY

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Founded in 1976, the Congressional Black Caucus Foundation, Incorporated (CBCF) is a non-profit organization focused on eliminating disparities within the global Black community by developing leaders, informing public policy, and educating the public. Our primary focus areas are Education, Public health, Economic Empowerment, Civic Engagement, and other issues impacting the global Black community.

Applicants may visit the website at www.cbcfinc.org, to learn more information about CBCF programs and initiatives.

POSITION SUMMARY

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The Marketing Manager plays a key operational and creative role within the Marketing & Communications department at the Congressional Black Caucus Foundation (CBCF).

Working under the direct guidance and direction of the Director of Marketing & Communications, the Marketing Manager leads day-to-day campaign execution, digital strategy, and brand promotion to elevate CBCF’s mission, legislative programs, scholarship initiatives, and signature events.

This role serves as a crucial execution engine for departmental priorities, bridging strategic direction from leadership with hands-on implementation. The ideal candidate is an agile, proactive, and detailed-oriented marketing professional experienced in digital strategy, brand storytelling, high-impact event promotion (including a large-scale conference), and cross-departmental collaboration

WORKING RELATIONSHIPS

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• Reports to: Director, Marketing and Communications
• Directly Supervises: n/a
• Indirectly Supervises: n/a
• Type of Supervision Received: minimal
• Internal Relationships: works in close coordination with the President’s Office, Strategic Events, MarCom, and Resource Development. Ideally, thrives in crossfunctional settings to optimize initiatives. F. External Relationships: consultants.

SPECIFIC RESPONSIBILITIES

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Essential duties and responsibilities include the following:

Departmental Support & Campaign Execution

• Work closely with the Director of Marketing & Communications to operationalize annual marketing plans, campaign roadmaps, and departmental strategic priorities.
• Support departmental leadership in managing production timelines, crossfunctional workflows, and project deliverables across internal teams and external stakeholders.
• Assist leadership with preparing executive briefs, marketing performance dashboards, board updates, and post-campaign analytical reports.

Event Marketing & Promotion

• Drive marketing execution for major CBCF events, including the Annual Legislative Conference (ALC), Leadership Institute celebrations, fundraising galas, policy webinars, and regional summits.
• Under the direction of the Director, develop and enforce comprehensive promotion timelines across digital, email, web, and earned media channels.
• Partner with the Resource Development and Events teams to produce highimpact promotional collateral, sponsorship decks, event signage, digital programs, and day-of materials.

Digital Strategy & Brand Management

• Manage day-to-day digital communications, including CBCF’s website presence, email marketing, newsletter distribution, and social media channels.
• Uphold and enforce CBCF brand guidelines, ensuring consistency of voice, messaging, and visual identity across all collateral and departmental outreach.
• Produce compelling content and impact stories that highlight CBCF fellows, interns, scholars, research publications, and corporate partners.
• Monitor, analyze, and report on key digital engagement metrics (web traffic, email open rates, social reach), making data-driven recommendations to leadership to optimize performance.

Media Relations & Public Relations

Support

• Support the Director and VP with earned media strategy, press inquiries, and public relations initiatives.
• Draft press releases, media advisories, statements, media kits, and talking points in support of organizational announcements and policy reports.
• Maintain and update media lists, coordinate press check-ins at major events, and monitor media coverage.

Vendor & Project Coordination

• Assist departmental leadership in supervising external consultants and creative partners, including graphic designers, video editors, PR firms, and photographers.
• Coordinate production schedules and deliverables with print vendors, advertising agencies, and media outlets.
• Help monitor budget allocations, invoice processing, and resource tracking for marketing projects.

RESPONSIBILITY FOR ACCURACY/ACCOUNTABILITY

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Incumbent must communicate with stakeholders on a national and local level to positively influence the effectiveness of CBCF in achieving its objectives. The Marketing Manager must follow and adhere to federal, state, and local ethics laws, as well as CBCF policies governing conduct, in addition to performing their duties in an ethical, professional, and objective manner.

Failure to comply may result in penalties for CBCF and the Marketing Manager.

Specifications

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field required.
• Experience: 5–7 years of progressive marketing experience, ideally within the nonprofit, advocacy, association, or public policy sectors. Experience supporting senior leadership in a fast-paced environment preferred.
• Event Marketing Track Record: Demonstrated success in promoting largescale events, conferences, or fundraising campaigns.
• Technical Proficiency: Hands-on proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, or Salesforce Marketing Cloud) and CMS tools (e.g., WordPress). Familiarity with design tools (Canva, Adobe Creative Suite) and social media management suites (e.g., Sprout Social, Hootsuite). Knowledge of Google Analytics, SEO, and paid digital campaigns (Meta Ads, Google Ads).
• Communication Skills: Exceptional writing, proofreading, and editing skills with the ability to convey complex policy, research, and equity issues into engaging storytelling.
• Project Management: Superior organizational skills with a proven track record of managing multiple tight deadlines simultaneously under the guidance of executive leadership.
• Mission Alignment: Passion for the mission of the CBCF, civil rights, racial equity, public policy, and empowering Black communities.