Performance Marketing Specialist

Position Overview Our Company is seeking a data-driven and results-oriented Performance Marketing Specialist to support the company's digital marketing strategy, strengthen its online presence, and generate qualified leads through digital channels.

This role is responsible for executing and optimizing digital marketing initiatives across search engines, paid advertising platforms, website content, email campaigns, and other online channels. The ideal candidate combines analytical thinking with practical marketing execution and understands how to use digital channels to attract prospects, improve engagement, and support business growth.

The successful candidate will collaborate with the marketing and sales teams to develop campaigns, analyze performance, identify growth opportunities, and continuously improve marketing effectiveness.

Key Responsibilities

Digital Marketing Campaigns

• Plan, execute, and optimize digital marketing campaigns across relevant online channels.
• Support paid advertising initiatives across platforms such as Google Ads, LinkedIn Ads, and Meta Ads.
• Develop campaign strategies aligned with brand awareness, lead generation, and customer acquisition objectives.
• Coordinate campaign assets, landing pages, messaging, and audience targeting with internal marketing stakeholders.
• Monitor campaign performance and recommend improvements to increase efficiency and conversion rates.
• Conduct research on competitors, industry trends, target audiences, and emerging digital marketing opportunities.

Search Engine Optimization (SEO)

• Implement on-page and off-page SEO strategies to improve website visibility and organic search performance.
• Conduct keyword research and identify opportunities to improve search rankings and attract relevant website traffic.
• Optimize website pages, metadata, headings, internal links, and other SEO elements.
• Collaborate with content creators to develop search-focused blogs, landing pages, and educational resources.
• Monitor organic traffic, keyword performance, and website visibility using appropriate analytics and SEO tools.
• Identify technical and content-related SEO opportunities and coordinate improvements with relevant team members.

Website and Conversion Optimization

• Monitor website performance and identify opportunities to improve user experience and lead generation.
• Support the development and optimization of landing pages for marketing campaigns.
• Evaluate website traffic patterns, user behavior, and conversion performance.
• Recommend improvements to calls to action, forms, page layouts, and conversion pathways.
• Collaborate with design and technical teams to implement website enhancements.
• Ensure digital marketing activities align with website messaging and overall brand positioning.

Lead Generation and Marketing Automation

• Execute digital initiatives designed to generate qualified leads for the sales team.
• Support email marketing campaigns, lead nurturing initiatives, and audience segmentation.
• Collaborate with sales and marketing stakeholders to improve lead acquisition and conversion processes.
• Monitor lead sources, campaign attribution, and lead quality.
• Assist with marketing automation workflows and CRM campaign integration.
• Identify opportunities to improve the marketing funnel and reduce lead acquisition costs.

Analytics and Performance Reporting

• Track and analyze key performance indicators across digital marketing channels.
• Prepare regular reports covering website traffic, campaign performance, lead generation, conversion rates, and marketing spend.
• Use tools such as Google Analytics 4, Google Search Console, advertising dashboards, and CRM reporting systems.
• Identify trends and translate performance data into actionable recommendations.
• Evaluate campaign effectiveness and support data-driven marketing decisions.
• Monitor return on advertising spend, cost per lead, and other relevant performance metrics.

Content and Digital Brand Support

• Collaborate with content creators and designers to develop effective digital campaign materials.
• Ensure consistency in messaging across advertising, website pages, email campaigns, and other digital channels.
• Support the distribution and promotion of blogs, webinars, case studies, whitepapers, and other marketing resources.
• Identify opportunities to repurpose existing content for improved reach and engagement.
• Stay informed about digital marketing trends, advertising platform updates, and emerging technologies.
• Explore AI-powered marketing tools to improve campaign execution, research, analysis, and productivity.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 2+ years of experience in digital marketing, performance marketing, SEO, paid advertising, or a related role.
• Practical understanding of digital marketing channels, campaign management, and lead generation.
• Experience with website analytics and performance reporting.
• Familiarity with Google Analytics 4, Google Search Console, and digital advertising platforms.
• Understanding of SEO fundamentals, keyword research, and website optimization.
• Strong analytical, organizational, and problem-solving skills.
• Ability to interpret marketing data and translate findings into actionable improvements.
• Strong written and verbal communication skills.
• Ability to manage multiple initiatives and meet established deadlines.

Key Success Measures

• Growth in qualified website traffic and organic search visibility.
• Number and quality of marketing-generated leads.
• Digital campaign conversion rates and cost per lead.
• Performance and efficiency of paid advertising campaigns.
• Website and landing page conversion improvements.
• Effectiveness of email marketing and lead nurturing initiatives.
• Accuracy, consistency, and timeliness of marketing performance reports.
• Contribution to overall marketing pipeline and business growth objectives.

Ideal Candidate Profile

The ideal candidate is analytical, proactive, and comfortable working across multiple digital marketing channels. They understand how SEO, paid advertising, website optimization, content distribution, and lead generation work together to support business growth.

They are curious, detail-oriented, and motivated by measurable results. They can independently execute marketing initiatives, identify areas for improvement, and collaborate with cross-functional teams to turn data and insights into effective marketing strategies.

Experience supporting B2B SaaS or healthcare technology marketing initiatives is a strong advantage.

Benefits

401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance Work Location: In person