Marketing Specialist

Colwen Hotels is seeking a creative, organized, and detail-oriented Marketing Specialist to support marketing initiatives across our growing portfolio of hotels and hospitality businesses.

As a member of the Colwen Hotels Marketing Team, this hands-on role will focus on website content, email marketing, graphic design, and marketing campaign execution. The Marketing Specialist will work closely with Marketing Managers, Social Media Managers, hotel teams, and other internal partners to develop and deliver compelling, brand-aligned marketing materials that support awareness, engagement, and revenue.

The ideal candidate is a strong communicator with an eye for design, excellent attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment.

This position is based at our corporate office in Portsmouth, NH.

What You'll Do:

• Execute marketing campaigns and initiatives across assigned hotels and hospitality businesses.
• Maintain and update hotel and outlet website content, including promotions, packages, amenities, dining, meetings, weddings, and local content.
• Develop and execute email marketing campaigns, including content, design, segmentation, scheduling, testing, and reporting.
• Create and adapt marketing collateral and digital creative for websites, email, advertising, social media, sales materials, and hotel needs.
• Collaborate with Marketing Managers and Social Media Managers to develop campaign creative and ensure consistent messaging across channels.
• Support hotel promotions, seasonal campaigns, packages, events, openings, renovations, and other marketing initiatives.
• Coordinate photography, imagery, brand assets, and creative materials across digital and print channels.
• Ensure marketing materials and digital content are accurate, current, and aligned with brand standards.
• Manage multiple projects, requests, timelines, and approvals while maintaining strong attention to detail.
• Track campaign performance and help identify opportunities to improve future marketing efforts.

What You'll Bring:

• 2–4 years of experience in marketing, digital marketing, communications, graphic design, or a related field.
• Bachelor’s degree in Marketing, Communications, Design, Hospitality, Business, or a related field preferred.
• Experience managing and updating website content through Squarespace, hotel brand websites, or other CMS platforms.
• Experience developing and executing email marketing campaigns, including content creation, layout, scheduling, testing, and performance tracking.
• Strong graphic design skills with proficiency in Canva, or similar design platforms.
• Strong writing, editing, and proofreading skills with excellent attention to detail.
• Experience supporting integrated marketing campaigns across digital, email, web, social, and print channels.
• Working knowledge of digital marketing fundamentals, including SEO, analytics, brand consistency, and campaign performance.
• Strong organizational and project management skills with the ability to manage multiple properties, projects, deadlines, and priorities simultaneously.
• Ability to work independently while collaborating effectively with Marketing Managers, Social Media Managers, hotel teams, vendors, and other internal partners.
• Proactive, resourceful, and comfortable working in a fast-paced environment with changing priorities.
• Hospitality, travel, tourism, lifestyle, or multi-location marketing experience preferred.
• Familiarity with Marriott, Hilton, IHG, Hyatt, or other hotel brand marketing systems is a plus.

We’ve got you covered

Benefits & Perks

• Medical Insurance with Company-Funded HRA
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Wide-Array of Supplemental Insurance Offerings
• Paid Time Off Programs
• Employee Assistance Program
• 401K Plan – Traditional & Roth Options with Employer Match
• Hotel Discount Travel Program for Associates & Family
• Exclusive Associate Discounts – Travel, Entertainment, & Retail
• Training and Development Programs
• Career Advancement Opportunities

EOE M/F/D/V

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.