Marketing Specialist

GENERAL SUMMARY

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Annual Salary: $42,279.52 min to $60,399.30 max (Depending on qualifications)

Implement and coordinate the marketing strategies and materials for the Parks and Recreation Department. Create, maintain, and promote a favorable public relations image and the mission and vision of the department through a variety of media and marketing tools.

SUPERVISION

Supervision is provided by the Director of Parks and Recreation.

ESSENTIAL DUTIES AND RESPONSIBILITIES

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• All behaviors comply with the Code of Conduct and Rules of Behavior outlined in Chapter 8 of the General Government Policies and Procedures Manual.
• Adheres to assigned work schedule as outlined in city and department attendance policies and procedures.
• Plans, writes, edits, and disseminates information to the public via press releases, advertisements, websites, brochures, flyers, posters, social media, etc. for all Parks and Recreation Department activities.
• Create flyers, posters and booklets using Adobe Creative Suite Software.
• Develops, implements, and monitors annual goals, objectives, and activity/performance measures for the marketing section to determine progress.
• Identifies topics for human interest and educational stories that support the Department’s mission, writes stories on identified projects, and monitors the media for topics affecting the parks and recreation community.
• Responsible for managing and updating the Department’s web pages.
• Proficient in photo taking, editing, and presenting for publication or broadcast.
• Ability to maintain a photo file system and file system on all marketing-related material either created in-house or published by the newspaper, specialty publications or electronic media.
• Creates, assists with design, and places advertising as appropriate within the budget, matching key messages to target audiences using appropriate mediums.
• Researches, plans, writes, budgets, implements and analyzes marketing plans to deliver key messages to target audiences using a variety of communication tools as appropriate within budget and timeframes to accomplish goals.
• Identifies, coordinates and manages work of outside vendors (i.e. photographers, copywriters, graphic designers) to develop communication materials.
• Prepares and submits applications for various national, state and regional awards and other recognition programs.
• Assist in developing, planning and implementing press tours, groundbreakings, grand openings, receptions and other special events.
• Attendance is required at all departmental special events and some activities/classes.
• Answer questions and provide information to the public; receive citizen questions and resolve or refer to appropriate department personnel.
• Create and coordinate department social media posts and maintain department social media presence.

OTHER DUTIES AND RESPONSIBILITIES

• May be required to work extended hours, evenings and weekends.
• Travel to attend meetings, conferences and trainings.
• Coordinate projects, events and meetings with the Parks and Recreation staff.
• Provide information and prepare reports as required.
• Operate the City of Mesquite vehicles.
• Perform other duties as assigned.

MINIMUM JOB REQUIREMENTS

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Bachelor's degree from an accredited college or university with major coursework in marketing, communications, public relations, graphic design or closely related field.

Professional-level work experience in marketing, communications, public relations, graphic design, or closely related field may substitute for Bachelor's degree requirement.

One year of professional-level work experience may be substituted for each year of required education, up to a maximum substitution of four years.

A High School Diploma or GED is required when substituting professional-level work experience for the Bachelor's degree requirement.

EXPERIENCE

One year of experience working in marketing, communications, public relations, graphic design or closely related field.

One or more years of graphic design, photography and webpage design, including a strong portfolio showcasing advanced proficiency in Adobe Illustrator, is required.

LICENSES AND CERTIFICATES

Possession of a valid driver's license.

WORK SCHEDULE

Monday - Friday 8 am - 5 pm, some evenings and weekends as needed.

PHYSICAL REQUIREMENTS / WORK ENVIRONMENT

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This position does not require a physical for employment.

Applicants with disabilities meeting the job requirements and capable of performing the essential functions of the job, either on their own or with reasonable accommodations, are encouraged to apply.

Full Time Employees

The City of Mesquite offers the Zero Premium, Employee Only Benefits under the following plans: High Deductible Medical Plan, Dental HMO Plan, Vision Plan, and Life Insurance.

The City is self-insured and offers a choice of two medical plans: HSA, and High Deductible Medical Plans through Blue Cross Blue Shield of Texas. Employee medical coverage goes into effect the first day of the month following 30 days of employment. Coverage is available to all full-time employees at group rates.

Employees enrolled in the City's self-insured medical plan also have access to the Mesquite Employee Health Center (MEHC) clinic and pharmacy.

The City offers three dental plan options: a managed plan (DHMO), an indemnity plan (DPPO), an enhanced indemnity plan (DPPO Enhanced). Coverage is available to all full-time employees at group rates.

The City offers free Vision Insurance to all employees. Dependents can be added for an additional fee.

Basic Group Life Insurance protection is provided to eligible full-time employees in the amount of two times the annual salary as recorded at the beginning of each year.

The following voluntary benefits are available to full-time employees

• Supplemental Life, AD&D Insurance, Cancer Insurance and Long-Term Disability Texas Municipal Retirement System (TMRS): All employees appointed to positions designated to work 1,000 hours or more per year must participate in the TMRS.
• TMRS is a qualified tax-deferred retirement plan under Section 401 of the IRS.
• Seven (7) percent of gross earnings are deducted each payroll as a pre-tax deduction and deposited into the member account.
• When an employee becomes vested and retires, the City provides 2-to-1 matching contributions.
• Other benefits include Social Security, Tax Saver Program (Section 125 Flexible Spending Account), Deferred Compensation Plans, Direct Deposit, Paid Holidays, Paid Vacation, Sick Leave and Personal Leave.
• For more information about the City of Mesquite's employee benefits, please visit: http://www.cityofmesquite.com/hrbenefits