Regional Account Manager

Established in 1940, Cherokee Manufacturing is a leading manufacturer and wholesale distributor of quality products serving the nursery, horticulture, landscaping, agricultural, and construction industries.

With an extensive product offering that includes erosion control systems, geotextiles, nursery supplies, and specialty materials, Cherokee is committed to providing quality products, dependable service, and innovative solutions to customers nationwide. With multiple distribution locations across the country, Cherokee continues to build on its longstanding reputation for quality, integrity, and industry expertise.

Position Overview/Job Summary

We are seeking a motivated, results-driven Regional Account Manager to drive revenue growth and expand market share across our comprehensive line of erosion control systems and wholesale nursery products.

Based in Lakeland, Florida, this position is responsible for developing, managing, and growing sales throughout the state of Florida, with potential territory expansion into surrounding states as business opportunities develop.

The successful candidate will develop and maintain relationships with distributors, wholesale accounts, contractors, municipalities, and end-users. The ideal candidate has a proven B2B outside sales background, strong territory management skills, and knowledge of the green industry, horticulture, construction, or erosion control products.

This individual must be comfortable managing a large geographic territory, developing new business, growing existing accounts, presenting technical product solutions, and consistently achieving sales goals.

Essential Job Functions:

· Develop and grow an assigned sales territory throughout Florida, with potential expansion into surrounding states.

· Build and maintain relationships with distributors, wholesale accounts, contractors, municipalities, and end-users.

· Identify opportunities to grow existing accounts, develop new business, and increase territory revenue.

· Establish strategic sales plans and consistently achieve sales and profitability goals.

· Generate new business through cold calling, prospecting, referrals, networking, and regular field visits.

· Identify and pursue sales opportunities across the construction, landscaping, nursery, and environmental industries.

· Conduct customer meetings, jobsite visits, and sales presentations.

· Maintain an active sales pipeline and consistently follow up on leads, quotes, and proposals.

· Identify customer needs and recommend appropriate erosion control and wholesale nursery products.

· Promote products including geotextiles, erosion control blankets, wattles, hydroseeding materials, trees, shrubs, and turf.

· Educate customers on product features, specifications, applications, and benefits.

· Review project plans and specifications to identify sales opportunities and provide product recommendations.

· Visit construction sites, landscaping projects, engineering firms, and municipal offices to develop customer relationships and identify opportunities.

· Work with contractors, engineers, project managers, and purchasing personnel to understand project requirements.

· Provide technical product guidance and identify opportunities to expand product sales on existing and future projects.

· Prepare customer quotes, proposals, and sales presentations.

· Develop and manage customer pricing based on volume, distribution channels, and market conditions.

· Negotiate sales agreements while maintaining company pricing guidelines and profitability.

· Monitor sales performance, account growth, and gross margins.

· Coordinate with estimating, purchasing, inventory, and logistics teams to ensure product availability and timely deliveries.

· Communicate customer requirements and project timelines to internal departments.

· Provide responsive customer service, resolve issues, and maintain strong long-term customer relationships.

· Monitor competitor activity, pricing, market trends, and industry developments.

· Identify new markets, customer segments, and business opportunities.

· Stay informed of environmental regulations and erosion control requirements.

· Attend industry trade shows, networking events, and customer functions as needed.

· Professionally represent the company and promote its products throughout the assigned territory.

· Perform other duties as assigned.

· This job description describes just some of the main duties, activities and responsibilities for the role which may change at any time with or without prior notice.

Skills/Qualifications:

• Bachelor's degree in Business, Horticulture, Environmental Science, or a related field preferred.
• Minimum of 3 years of successful outside sales, field sales, territory management, or business development experience.
• Experience in the green industry, wholesale nursery, landscape supply, agricultural supply, construction materials, or civil/environmental sectors strongly preferred.
• Proven track record of meeting or exceeding sales goals and developing new customer accounts.
• Experience managing distributor relationships and selling through multiple distribution channels preferred.
• Valid driver's license with a satisfactory driving record.
• Willingness and ability to travel regularly throughout Florida and potentially surrounding states.
• Proven ability to develop new business, manage customer accounts, and grow sales within a large geographic territory.
• Strong B2B outside sales and business development capabilities.
• Strong prospecting, presentation, relationship-building, negotiation, and closing skills.
• Ability to communicate technical product information to customers with varying levels of industry knowledge.
• Excellent verbal and written communication skills.
• Strong organizational, time-management, and problem-solving abilities.
• Self-motivated and disciplined, with the ability to work independently and manage a demanding travel schedule.
• Proficiency with Microsoft Office and CRM software, such as Salesforce, HubSpot, or similar platforms.

Physical Requirements

· Ability to stand, walk, bend, and navigate jobsites for extended periods.

· Frequently use hands and fingers to operate computers, keyboards, tools, and other equipment.

· Ability to travel extensively throughout Florida and potentially surrounding states, including overnight travel as needed.

· Ability to drive for extended periods and maintain a flexible travel schedule.

· Ability to walk construction sites, nurseries, warehouses, and other customer locations, including uneven or outdoor terrain.

· Ability to occasionally lift or carry product samples and materials weighing up to 35 pounds.

· Ability to work in varying outdoor weather conditions and environments.

Pay: From $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person