Digital Marketing Coordinator

Job Description Overview

CatholicTV is looking for a candidate who embraces the mission of CatholicTV and is able to further the mission through digital marketing efforts across various channels. This candidate should be able to advance both general awareness campaigns as well as targeted efforts to further our outreach. This candidate will work collaboratively within the digital media department as well as individually on particular assignments.

Responsibilities

Coordinate marketing efforts

• Work with external marketing agency to coordinate digital marketing efforts
• Review and strategize and write weekly email campaigns (Mailchimp and HubSpot) and monthly blog posts
• Assist in analyzing data to better direct marketing efforts
• Report updates within department
• Work to unite the marketing efforts of various channels
• Community Outreach (hospitals, nursing homes, airports, etc.)
• Target events/conferences beneficial to CatholicTV
• Develop further marketing strategies
• Help develop new social media strategies, in time

Maintain a social media calendar

• Organize social media content based on existing strategies
• Take direction from supervisor to continue the vision
• Differentiate between inbound vs. outbound strategies
• Create organic content for the social media channels (Instagram, Facebook, X, TikTok, and emerging platforms) as determined by department
• Post 3-5 times per week
• Promote CatholicTV shows, events, updates
• Stay informed on social media trends

Miscellaneous

• Take photos at Mass for the YouTube thumbnail and archival purposes
• Take photos of various broadcast productions
• Offer studio tours to guests
• Manage CatholicTV booths at occasional conferences
• Gather quarterly KPI reports
• Assist in various digital media efforts on a case-by-case basis
• Create print/web ads to promote CatholicTV in various publications on a case-by-case basis
• Upload podcasts when applicable
• Media negotiations

Qualifications

• Ability to work in-person, on-site
• Willingness to appear on screen
• Must be Catholic and willing to publicly present themselves as such
• Passion for social media; creativity in engaging audiences
• Ability to travel
• Ability to follow instruction of department directives

Skills/Abilities

• Experience working with social media channels (Instagram, Facebook, X, TikTok), creative applications (Canca, CapCut, etc.) and content management tools
• Proficiency in Microsoft Office/Google apps
• Familiarity with Adobe softwares, namely Photoshop, Premiere Pro, Illustrator
• Ability to analyze key performance metrics and report on social media analytics
• Experience in copywriting and editing
• Time management, organizational, and communication skills
• Ability to work independently and collaboratively
• Knowledge of the Catholic faith and passion for the CatholicTV mission
• Presentation abilities (interdepartmental)
• Public speaking
• Solid understanding of media planning, activation, audience targeting, trafficking/tagging, and optimization
• Great verbal and written communication skills

Equipment/Software

• Canon E06 camera
• Panasonic Lumix GH5
• Adobe Creative Cloud
• Photoshop
• Premiere Pro
• Illustrator
• Lightroom
• Google Applications
• Microsoft Office Applications
• Canva

Job Type: Full-time

Pay: $48,000.00 - $52,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off

Work Location: In person