Social Media Marketing Specialist

Company Description

Founded in 2012 and headquartered in Upland, California, CAcafe, Inc. is a beverage company specializing in innovative coconut-based beverages, including Coconut Coffee, Coconut Tea, Coconut Matcha, and functional wellness drinks. Made with ingredients such as real whole coconut fruit and Colombian coffee, our products combine convenience, great taste, and wellness-focused nutrition.

Our products are available through major retailers, including Costco, Walmart, Sam’s Club, Safeway, and leading e-commerce platforms such as Amazon and Shopify.

As we continue to expand our digital presence and refresh our brand identity, we're looking for a creative, trend-savvy Social Media Marketing Specialist to help us connect with new audiences, build an engaged online community, and bring our products to life through compelling content.

Role Description

We are seeking a part-time, remote Social Media Marketing Specialist to develop and execute creative, results-driven social media strategies across Instagram, TikTok, Facebook, and other relevant platforms.

The ideal candidate is creative, proactive, and highly familiar with emerging social media trends. Beyond creating visually appealing content, you should understand how to turn trends, storytelling, and audience engagement into measurable brand awareness, website traffic, and customer interest.

You will work closely with our internal team to plan content calendars, develop campaigns, promote retail events, and strengthen CAcafe's digital presence.

Key Responsibilities

Social Media Strategy & Content Creation

• Develop and manage a strategic social media content calendar aligned with brand objectives, product launches, seasonal promotions, and retail events.
• Create engaging, original content, including short-form videos, Instagram Reels, TikToks, stories, graphics, and other platform-specific formats.
• Identify emerging trends, viral content opportunities, and creative storytelling approaches that resonate with our target audience.
• Develop compelling content around product benefits, lifestyle, customer testimonials, recipes, behind-the-scenes moments, and promotional campaigns.
• Maintain a consistent brand voice and visual identity across all platforms.

Community Engagement & Brand Growth

• Grow CAcafe's social media presence organically through engaging content, strategic posting, and audience interaction.
• Monitor comments, direct messages, and audience feedback to build meaningful relationships with customers.
• Identify opportunities for influencer collaborations, user-generated content (UGC), and brand partnerships.
• Encourage traffic from social media to our website, e-commerce platforms, and retail partners.

Campaign Execution & Performance Analysis

• Plan and execute social media campaigns supporting product promotions, Sam's Club roadshows, seasonal events, and other marketing initiatives.
• Track key performance indicators (KPIs), including reach, engagement, follower growth, website traffic, and conversions.
• Analyze content performance and provide actionable recommendations to continuously improve results.
• Experiment with new content formats, posting strategies, and creative approaches to maximize audience engagement.
• Collaborate with the internal marketing team to ensure alignment between social media, e-commerce, and broader brand initiatives.

Qualifications

Required

• Demonstrated experience in social media marketing, content creation, or digital marketing, preferably for a consumer-facing brand.
• Strong understanding of Instagram, TikTok, Facebook, and current social media trends, algorithms, and best practices.
• Ability to create engaging short-form videos, graphics, captions, and platform-specific content.
• Proficiency with content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Strong written communication, creativity, and visual storytelling skills.
• Familiarity with social media analytics and the ability to translate performance data into actionable improvements.
• Excellent organizational and time-management skills, with the ability to work independently in a remote environment.

Preferred

• Experience in food and beverage, consumer packaged goods (CPG), wellness, lifestyle, or e-commerce marketing.
• Experience developing viral or high-engagement content for TikTok and Instagram Reels.
• Familiarity with influencer marketing, UGC campaigns, and community management.
• Basic knowledge of SEO, Google Analytics, Shopify, or paid social media advertising.
• Photography, videography, or video editing experience.
• Associate's or Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.

What We're Looking For

We're especially interested in someone who:

• Thinks creatively: Brings fresh ideas rather than relying solely on traditional promotional content.
• Understands social media culture: Recognizes what makes content shareable, relatable, and engaging.
• Balances creativity with strategy: Understands that effective social media marketing should support measurable business goals.
• Takes initiative: Can independently identify opportunities, pitch ideas, and execute campaigns.
• Has a strong visual eye: Can produce polished, modern content consistent with an evolving lifestyle and wellness brand.

Position Details

• Position Type: Part-time
• Work Arrangement: Remote
• Location: Orange, California
• Schedule: Flexible, with coordination around campaign deadlines and team meetings.

Pay: $15.00 - $25.00 per hour

Expected hours: 15.0 – 20.0 per week

Benefits:

• Flexible schedule

Work Location: Remote