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Dealer Sales Representative

Bulmann Dock & Lift · Boyne City, MI, US

Spotted 9d agoFull-time

Job details

Work mode
On-site
Employment
Full-time
Level
Entry level
Experience
2+ years
Posted
Nov 2, 2026
Last confirmed open
Nov 3, 2026
Job function
Sales
Job description

About this role

About Us

Bulmann Dock & Lift is a leading manufacturer of docks, boat lifts, and waterfront systems, proudly building our products in Northern Michigan for over 24 years. We partner with a network of marine dealers and distributors to bring our products to market — and we’ve grown steadily through every economic climate.

Position Overview

We’re seeking an experienced Dealer Sales Representative / Territory Manager to develop and maintain strong relationships with our marine dealer network. This role focuses on B2B sales — supporting existing dealers, onboarding new ones, and ensuring they have the tools, training, and resources to sell and install our products successfully.

Key Responsibilities

  • Manage and grow a defined dealer sales territory.
  • Build long-term relationships with current and prospective dealers.
  • Conduct on-site dealer visits, product demos, and training sessions.
  • Present and negotiate wholesale pricing, programs, and promotional opportunities.
  • Monitor dealer performance and identify growth opportunities.
  • Coordinate with internal teams to ensure smooth order fulfillment and installation support.
  • Maintain accurate CRM records for all dealer interactions.

Qualifications

  • 2+ years in B2B sales, preferably in the marine, outdoor recreation, or equipment manufacturing industries.
  • Experience with dealer/distributor account management.
  • Strong communication, presentation, and relationship-building skills.
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams, PowerPoint).
  • Highly organized with excellent time-management skills.
  • Mechanical aptitude and familiarity with dock/boat lift systems a plus.

Benefits & Compensation

  • Competitive base salary + commission
  • 3 health plan options (2 FREE for employees) plus dental, vision, life, disability, EAP, and supplemental coverage.
  • Paid vacation and company holidays.
  • Retirement plan with 3% company match.
  • Annual stake-in-the-outcome bonus program based on company performance.

Apply Today

Join a manufacturer that values long-term dealer partnerships and rewards its team for driving collective success.

Interested in this role?Continue on Bulmann Dock & Lift's careers page.
Apply on Bulmann Dock & Lift