Field and Local Marketing Specialist

Field and Local Marketing Specialist

Chicago - Hybrid

Must be located in the Greater Chicago Area

Must have Multi-location experience Big Blue Swim School is a fast-growing franchise system that aims to show kids theycandoanything by unlocking their full potential in the water.

With 60 open locations providing children’s swim lessons across the US, plus more than 250 additional franchise locations sold, We are seeking a resourceful, organized, creative Field & Local Marketing Specialist who combines hands-on specialist expertise with strong coordination skills.

This role turns national brand and campaign initiatives into practical local execution, supports Owned &Franchise Schools, and helps make Marketing tools and resources easy to access and use. You will work with the CMO, Senior Brand Manager, Digital Marketing & Media Manager,HubSpot specialists, and school support teams.

Key Responsibilities

Field & Local Marketing

• Execution Coordinate local activation of national, seasonal, evergreen,referral, and grassroots campaigns for Owned & Franchise Schools.
• Support new pool openings, established schools, and locations needing targeted Marketing assistance.
• Partner with Franchise Support and Owned Pool Operations on community events, partnerships, local promotions, and school-specific needs.
• Verify school details, offer terms, campaign timing, and approved messaging before launch.

School Marketing Audits & Local Visibility

• Conduct and document recurring school Marketing audits, reviewing brand presentation, digital touchpoints, local listings, materials, and execution quality.
• Review Google Business Profiles and other local visibility opportunities; flag inaccuracies and recommend practical improvements.
• Coordinate owners, deadlines, follow-up actions, and resolution tracking; escalate material risks or exceptions.

HubSpot & Lifecycle Campaign

Support

• Use HubSpot hands-on to build, edit, test, and coordinate approved emails, forms, lists, campaigns, and workflows.
• Support segmented communications spanning lead nurture, trial booking, enrollment, engagement, retention, referrals, and win-back.
• Create trackable URLs, UTMs, QR codes, and campaign identifiers; conduct launch QA and check local accuracy.
• Work within CRM governance and with the HubSpot specialist on automation, data quality, and platform standards.

Marketing Resource Hub & School Requests

• Help inventory, organize, refresh, and maintain approved campaigns, templates, SOPs, playbooks, calendars, and school-ready assets in the Marketing Resource Hub.
• Coordinate incoming school Marketing requests: triage, route, track progress, communicate timelines, and close the loop.
• Maintain visibility into school-level offers and promotional start/end dates in collaboration with the Marketing team.
• Translate campaign plans into clear instructions and easy-to-execute resources for school teams.

Creative & Content Coordination

• Adapt approved assets for local needs using Canva; Adobe Creative Cloud skills are preferred.
• Coordinate flyers, social graphics, presentations, local collateral, photography, testimonials, and designer requests.
• Partner with the Senior Brand Manager on approvals, accuracy, and brand consistency; do not independently redefine brand standards.

Media Buy & Vendor Coordination

• Support the CMO with researching and coordinating approved digital, print, outdoor, and community media opportunities.
• Collect proposals, costs, specifications, placement dates, creative requirements, invoices, and proof of delivery.
• Track schedules and deliverables with vendors and agencies; media strategy, spend approval, and paid-media performance remain with the CMO and Digital Marketing & Media Manager.

Team Collaboration & Communication

• Work closely with Brand, Digital, HubSpot, Franchise Support, Owned Pool Operations, Technology, and external partners.
• Prepare concise status updates and school-facing guidance; communicate clearly with franchise owners and operators.
• Use project management tools to keep deliverables, approvals, deadlines, and accountability visible.

Qualifications

Required

• 2–4+ years of Marketing, field/local Marketing, or Marketing coordination experience.
• Hands-on HubSpot experience with campaigns, email, lists, forms, workflows, or related CRM activity.
• Strong project coordination, organization, accuracy, follow-through, and written/verbal communication.
• Ability to juggle requests and collaborate effectively across remote teams and external partners.
• Familiarity with local campaign execution, digital Marketing fundamentals, tracking, and Microsoft 365.
• Willingness to travel occasionally for school visits or Marketing initiatives.
• Must have Multi-location experience

Preferred

• Franchise, membership, education, fitness, wellness, or family-focused experience.
• Canva proficiency and Adobe Creative Cloud graphic design capabilities.
• Google Business Profile, local SEO, grassroots Marketing, events, and new-location opening support.
• Experience with social media tools, vendor coordination, and responsible use of AI for productivity.

We Offer:

• Hybrid/WFH flexibility with a collaborative home base in the Chicago area
• Comprehensive health benefits with a substantial employer premium contribution
• Competitive time off program
• 401k with company match
• Competitive total compensation package including 15% performance bonus eligibility.
• The expected base salary range for this position is $60,000 – $75,000 annually. Final compensation will be determined based on experience, qualifications, and business needs.

Big Blue Swim School follows an equal opportunity employment policy to all employees and applicants for employment without regard to race, color, religion, national origin, sex, gender identity, age, physical or mental ability, sexual orientation, marital status, veteran status, and genetic information.

If you require reasonable accommodation during the application or hiring process due to a disability, please contact us at [email protected]. This email is unable to respond to questions regarding application status.