Marketing Coordinator - Winter 26-27

Job Summary

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The Marketing Coordinator is responsible for coordinating special events and groups during the winter season and supporting the resort’s marketing initiatives. This role serves as the primary contact for group bookings and event clients, ensuring exceptional customer service from initial inquiry through event execution.

The position is also responsible for resort level social media management, marketing campaigns, guest communications, and promotional activities to increase resort visitation, revenue, and guest satisfaction in coordination with group marketing team.

Success in this role requires strong organizational skills, attention to detail, sales ability, and the capacity to manage multiple projects in a fast-paced hospitality environment.Job Duties and Responsibilities

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This job description is intended as a summary of the primary responsibilities of and the qualifications for the position. The job description is not intended to be inclusive of all duties an individual in the position might be asked to perform or of all the qualifications that may be required now or in the future. We will not ask you to perform a task that is inherently unsafe or that you are not adequately trained to perform.

When we do ask for your assistance with any job, we expect an enthusiastic and cooperative response. Group Sales:* Coordinate and schedule group visits, ensuring timely communication with involved departments.

• Provide updates to department managers on forecasted group business and project updates.
• Correspond with group leaders, providing relevant sales products and information.
• Act as the onsite point person to welcome and organize groups for their mountain activities.
• Respond promptly to guest inquiries and ensure excellent customer service.

Marketing:* Collaborate with the CaliPass Marketing Director and marketing team to support resort marketing campaigns, promotions, and brand initiatives.

• Assist with planning and executing the social media calendar.
• Creation and posting of content across social media platforms, while responding to marketing messages (inc. email inbox), comments, and reviews.
• Support the development and distribution of marketing materials, advertising, email campaigns, and promotional content.
• Assist with website updates and ensure online information remains accurate and current.

Events:* Coordinate and organize winter events from initial planning through completion.

• Manage event details, timelines, contracts, waivers and related documentation.
• Coordinate with Food & Beverage and other departments to arrange staffing, catering, equipment, and event logistics.
• Communicate with event organizers, vendors, and internal teams to ensure events run smoothly.
• Arrange event setups, room layouts, signage, and venue preparation.
• Assist with event budgets, expense tracking, and recordkeeping.
• Maintain event calendars, website content, social media, and promotional materials.
• Ensure a positive guest experience and address event-related issues as they arise.

Skills and Competencies

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• Prior marketing and event experience, Hospitality preferred.
• General ski and snow industry knowledge.
• Ability to ski or ride at an intermediate or higher level.
• Willingness to work flexible schedules
• Possess high level of multi-tasking, prioritizing, organizing, detail attention and follow through abilities.
• Strong communication skills, both verbal and non-verbal. Ability to read and write legibly and use good composition skills.
• Ability to use and learn Microsoft Office, Canva and Adobe Design Suite software.
• Ability to consistently deliver excellent customer service.
• Requires the skills of a host. This involves approaching guests/groups in a courteous manner, inquiring if they have any questions and being able to respond professionally.

Work Schedules

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Weather, snow conditions and the number of guests play a large role in the work scheduling of Bear Valley employees.

When conditions are normal, you may be expected to work 40 up to 48 hours per week, including weekends and holidays. During busy periods – especially the holiday periods in December and the months of January and February – you may be expected to work six (6) days a week.

You must arrange for transportation to work so that you arrive at your designated workstation at the scheduled time. Keep in mind that you will often be required to drive on hilly, snowpacked, and icy road. Working Conditions

At any time during the ski season, Bear Valley employees are often required to perform their tasks in high winds, heavy snowfalls, low visibility, rain, and extremely cold or warm temperatures. Uniforms

A professional appearance at Bear Valley is required. Please wear your name tag and uniform at all times during your scheduled shift. We will provide most of the uniform for you to do your job.

This uniform is for work hours ONLY, no exceptions.

You will be required to provide some items as part of your job.

The quality, color, and style of the items must be approved by your manager prior to being worn to work. All hats worn must have the Bear Valley logo while on shift.

…The skiing/riding employee represents a model for safe skiing for both the guest and fellow employees. You are required to be aware of all safe skiing procedures, trail closures, and out-of-bounds policies of the mountain.