Social Media Manager

About Us

ZoneCoach® is dedicated to helping individuals, entrepreneurs, business leaders, athletes, and organizations achieve peak performance through the S.C.O.R.E.® Success System.

Developed by renowned mental performance coach Jim Fannin, the S.C.O.R.E.® System helps people strengthen their mindset, improve focus, achieve meaningful goals, and live consistently and simply in the Zone™.

Through coaching programs, digital education, memberships, books, podcasts, and speaking engagements, we share practical strategies that help people perform at their best in business, sports, relationships, and everyday life.

We are expanding our digital presence and are looking for an experienced, creative, and results-driven Social Media Manager to grow Jim Fannin's personal brand, expand awareness of the S.C.O.R.E.® Success System, build an engaged community, and generate qualified leads for our programs and membership offerings.

Position Overview

We are seeking a hands-on Social Media Manager with demonstrated experience building audiences, creating engaging content, and driving measurable growth across:

• Instagram
• Facebook
• LinkedIn
• TikTok
• X (formerly Twitter)
• YouTube, including YouTube Shorts

This position combines social media strategy, content production, video editing, community management, and lead generation.

Our ideal candidate knows how to take valuable intellectual property, including coaching videos, podcast episodes, interviews, educational lessons, books, and speaking presentations, and transform it into compelling content that attracts new audiences and motivates people to take action.

This is not simply a content posting or scheduling position. We are seeking someone who can take ownership of our social media presence, develop a consistent growth strategy, execute campaigns, and demonstrate how social media contributes to leads, membership enrollment, and business growth.

Key Responsibilities1. Social Media Strategy & Brand Development

• Develop and execute a comprehensive social media strategy across all six platforms.
• Position Jim Fannin as a leading voice in mental performance, peak performance, leadership, and personal development.
• Establish a consistent, recognizable brand voice and visual identity.
• Develop platform-specific strategies that reflect each audience's interests and behaviors.
• Identify content opportunities that strengthen authority, credibility, and audience trust.
• Research relevant trends, competitors, creators, and audience interests.
• Build an organized monthly content calendar aligned with marketing campaigns and business priorities.
• Establish clear growth, engagement, and lead generation goals.
• Continuously improve the strategy using audience feedback and performance analytics.

2. Short-Form Video Production & Editing

Short-form video creation will be a major priority of this position.

• Produce engaging short-form videos for Instagram Reels, TikTok, YouTube Shorts, and Facebook Reels.
• Review long-form videos, podcast recordings, coaching sessions, interviews, and presentations to identify compelling moments.
• Edit videos using strong opening hooks, clear messaging, captions, graphics, and effective pacing.
• Create educational, motivational, storytelling, and thought leadership videos.
• Develop recurring video series based on S.C.O.R.E.® principles and Jim Fannin's coaching expertise.
• Adapt video formats and messaging to the requirements of each platform.
• Test different hooks, video lengths, storytelling approaches, and calls to action.
• Monitor video retention, watch time, completion rates, and engagement.
• Maintain professional production quality while delivering content efficiently and consistently.

Candidates must be comfortable personally editing video content or managing the editing process from start to finish.

3. Content Creation & Repurposing

• Transform existing Jim Fannin content into engaging social media posts and campaigns.
• Create and coordinate branded graphics, carousels, quote cards, educational posts, and video clips.
• Write compelling captions, headlines, descriptions, and calls to action.
• Repurpose content from:
• Living in the Zone podcast episodes
• S.C.O.R.E.® Success System educational materials
• Jim Fannin books and coaching insights
• Webinars, workshops, and presentations
• Interviews and speaking engagements
• Member testimonials and success stories
• Program announcements and promotional campaigns
• Organize and maintain a searchable library of approved content assets.
• Ensure all published material is accurate, professionally presented, and consistent with the S.C.O.R.E.® brand.
• Coordinate content approvals and maintain a reliable publishing schedule.

4. Platform-Specific Management

Instagram

• Grow the brand through Reels, Stories, carousels, and educational content.
• Develop content designed to encourage shares, saves, comments, and profile visits.
• Use interactive Stories, questions, and community features to build engagement.
• Promote lead magnets, webinars, programs, and membership opportunities.

Facebook

• Manage the brand's Facebook presence and relevant communities.
• Publish educational content, Reels, videos, event announcements, and promotions.
• Encourage meaningful conversations and audience participation.
• Support lead generation and membership awareness campaigns.

LinkedIn

• Build Jim Fannin's professional thought leadership presence.
• Create content focused on leadership, executive performance, business growth, focus, and personal achievement.
• Develop articles, professional posts, carousels, and video insights.
• Connect with entrepreneurs, executives, business leaders, and professional organizations.
• Support awareness of corporate coaching, speaking engagements, and business programs.

TikTok

• Create engaging, platform-native short-form videos.
• Adapt relevant trends and storytelling formats to the S.C.O.R.E.® brand.
• Develop content that introduces Jim Fannin's expertise to new audiences.
• Test creative approaches that improve discovery, retention, and follower growth.

X (Formerly Twitter)

• Publish concise performance insights, original observations, educational threads, and timely commentary relevant to the brand.
• Build relationships with relevant creators, professionals, and thought leaders.
• Encourage meaningful discussion and direct interested audiences toward educational resources and programs.

YouTube

• Manage the Jim Fannin / S.C.O.R.E.® YouTube channel.
• Coordinate publication of long-form videos, podcast episodes, interviews, and YouTube Shorts.
• Optimize video titles, descriptions, thumbnails, playlists, and calls to action.
• Develop organized content series that encourage subscriptions and repeat viewing.
• Improve discoverability, watch time, audience retention, and subscriber growth.
• Direct interested viewers toward lead generation resources and membership opportunities.

5. Audience Growth & Community Engagement

• Build an authentic, engaged community around Jim Fannin and the S.C.O.R.E.® philosophy.
• Monitor comments, messages, mentions, and relevant conversations.
• Respond professionally and promptly to audience interactions.
• Encourage discussions, questions, content sharing, and participation.
• Identify potential brand advocates, collaborators, podcast guests, and strategic partners.
• Highlight approved member testimonials and success stories.
• Help strengthen relationships with followers and prospective members.
• Direct membership inquiries and qualified leads to the appropriate team members.

6. Lead Generation & Membership Acquisition

A central objective of this position is to convert social media visibility into qualified leads and membership growth.

• Develop social media campaigns that attract potential S.C.O.R.E.® members.
• Promote webinars, workshops, educational resources, assessments, and lead magnets.
• Create calls to action that direct followers to landing pages, registrations, and program offers.
• Develop organic social campaigns supporting membership launches and promotional initiatives.
• Work closely with the GoHighLevel CRM & Lifecycle Marketing Manager to ensure leads are captured, tracked, and nurtured.
• Coordinate social campaign links, tracking parameters, lead source attribution, and conversion reporting.
• Identify content and platforms that produce the highest-quality leads.
• Optimize content and campaigns to improve social-to-lead and lead-to-member conversion.
• Support opportunities for coaching, speaking engagements, corporate programs, and digital product sales.

7. Marketing Campaign Execution

• Plan and execute coordinated social media campaigns for new program launches, membership promotions, webinars, events, and podcast releases.
• Create pre-launch, launch, and follow-up content.
• Align publishing schedules with broader marketing initiatives.
• Collaborate with the CRM Manager to connect social media campaigns with automated email and SMS follow-up.
• Coordinate with leadership on campaign priorities, offers, and messaging.
• Evaluate campaign results and identify opportunities for improvement.

8. Analytics, Reporting & Optimization

• Track performance across Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
• Monitor follower and subscriber growth, reach, engagement, video performance, referral traffic, and leads.
• Build weekly performance summaries and monthly growth reports.
• Identify top-performing content formats, topics, and platforms.
• Monitor social-attributed leads, registrations, and membership conversions in coordination with the CRM Manager.
• Recommend improvements based on measurable results.
• Establish benchmarks and evaluate progress toward agreed-upon business objectives.

Content Strategy & Platform Priorities

Our content strategy will prioritize Instagram, YouTube, and LinkedIn for original content development and audience growth.

These platforms will serve as primary channels for short-form video, educational content, professional thought leadership, and long-form video distribution.

High-performing content will then be adapted and distributed across Facebook, TikTok, and X using platform-appropriate formats.

The Social Media Manager will be responsible for developing an efficient content production and repurposing process that supports all six platforms without sacrificing quality.

Platform priorities may evolve based on audience growth, lead quality, and conversion performance.

Required Qualifications

• Minimum 3 years of professional social media management experience, preferably with a personal brand, entrepreneur, coach, author, speaker, or education-focused organization.
• Proven experience managing multiple social media platforms.
• Demonstrated success growing audiences organically and improving engagement.
• Strong experience creating and editing short-form video content.
• Proficiency with tools such as CapCut, Canva, Adobe Premiere Pro, or comparable applications.
• Strong copywriting, storytelling, and content development skills.
• Experience developing content calendars and managing consistent publishing schedules.
• Working knowledge of Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
• Experience using platform analytics to improve content performance.
• Understanding of social media lead generation and conversion funnels.
• Ability to create platform-specific content rather than publishing identical posts everywhere.
• Strong project management, organizational, and communication skills.
• Ability to work independently, manage deadlines, and take ownership of results.
• A portfolio demonstrating social media campaigns, content creation, and measurable outcomes.

Preferred Qualifications

• Experience building the personal brand of a recognized expert or thought leader.
• Experience in coaching, personal development, business education, professional training, or performance improvement.
• Experience managing YouTube channels and podcast content distribution.
• Familiarity with GoHighLevel CRM and marketing automation.
• Experience generating leads for membership, coaching, subscription, or educational programs.
• Knowledge of Meta Business Suite, YouTube Studio, LinkedIn analytics, TikTok analytics, and social media scheduling tools.
• Experience with paid social campaign coordination.
• Familiarity with AI-assisted content production and editing workflows.
• Experience developing promotional content for webinars, digital products, and online events.

What Success Looks Like After Six Months

The successful candidate will have:

• Built a consistent, recognizable social media presence across all six platforms.
• Increased relevant followers and subscribers.
• Established a repeatable system for producing high-quality short-form videos.
• Expanded Jim Fannin's visibility and authority in the mental performance and personal development space.
• Built a reliable content calendar and efficient repurposing process.
• Increased meaningful engagement and audience participation.
• Generated qualified leads for S.C.O.R.E.® programs and membership offerings.
• Developed measurable social media campaigns that contribute to membership enrollment.
• Established clear performance reporting and ongoing optimization processes.
• Created a scalable social media growth strategy that supports the organization's long-term objectives.

The Ideal Candidate

You are a creative, disciplined, proactive social media professional who understands that great content must do more than attract attention.

You know how to build a personal brand, tell compelling stories, produce engaging videos, and turn followers into a loyal community.

You understand the unique strengths of Instagram, Facebook, LinkedIn, TikTok, X, and YouTube, along with how to adapt content for each platform.

You are comfortable taking a long-form interview, coaching session, or podcast episode and identifying the most compelling moments to transform into social media content.

You are analytical, organized, resourceful, and focused on measurable results.

Most importantly, you recognize that social media success is not simply about followers and views. It is about building trust, strengthening relationships, generating qualified leads, and helping more people discover the S.C.O.R.E.® Success System.

Why Join ZoneCoach® Consulting Services?

• Work with an established expert in mental performance and peak performance coaching.
• Help introduce the S.C.O.R.E.® Success System to a broader audience.
• Work with an extensive library of educational and motivational content.
• Play a meaningful role in growing a personal development brand.
• Collaborate directly with leadership on brand development and marketing initiatives.
• Help build a community focused on personal growth and achieving meaningful goals.
• Participate in the continued expansion of our digital education, coaching, and membership programs.

Pay: $30.00 - $38.00 per hour

Expected hours: 25.0 – 30.0 per week

Work Location: Hybrid remote in Scottsdale, AZ 85257