Senior Marketing Specialist - Hybrid Role

The Senior Marketing Specialist is responsible for developing and implementing marketing strategies to optimize marketing effectiveness in their assigned vertical and enhance our customer and principal experience. In addition, the Senior Marketing Specialist may provide assistance and support to the entire marketing department and collaborate with others throughout the organization.

Essential Duties and Responsibilities*

• Gather data on existing and potential customers, competitors, or market segments for use in the development of targeted marketing strategies
• Work closely with Principal Managers and sales leaders to collect information or specifications for use in marketing products and principals
• Develop and administer a calendar of marketing campaigns or other promotional opportunities including trade shows, etc. and ensure associated deadlines are met
• Be an ambassador for Barentz branding across division
• Lead Barentz’ social media presence with product and principal announcements, video, and vertical engagement
• Oversee all tradeshow details and manage tradeshow booth presence (banners, literature, promos) to foster engagement with customers and principals
• Proofread marketing collateral (ads, product guides, articles, press releases, etc.)
• Coordinate feature product information for monthly e-mail newsletters
• Write company-wide press releases for media
• Collaborate with and advise sales team on best practices by using marketing tools, such as Paperflite, lead scanning, directories.
• Continuously develop strategies to grow social media followers and customer base
• Participate in on-going leadership, management, and skills training
• Support executives, sales, and other departments as requested
• Work independently and in a team environment on various ongoing projects
• Support and lead by example, Barentz’ culture, values and fundamentals
• Participate in ongoing personal development opportunities
• Other duties and responsibilities as requested

Qualifications

• Bachelor’s degree required. Master’s degree preferred
• At least three (5) years of experience in marketing and graphic design
• Hands on experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft Office (PowerPoint), CMS for webpage content (some HTML required), social media apps, and Constant Contact
• Strong attention to detail, data entry and organizational skills
• Exceptional proofreading skills
• The ability to work in a team environment, prioritize work assignments and act independently
• Ability to be proactive on marketing ideas that create value for the organization and assigned vertical
• Self-motivated, independent, flexible, creative, and responsible
• Strong calculation, organizational, and problem-solving skills
• Must be very detail oriented and meticulous in how work is performed
• Proficient use of Microsoft Office products including Word, Excel, Teams, Outlook

*

• Strong interpersonal skills and ability to communicate effectively throughout the organization
• Self‐motivated, high energy, and engaging level of enthusiasm and positive outlook
• Act legally and ethically in all professional relationships in adherence with Barentz’ purpose, strategies, and values

Work Environment/Physical Requirements

• Work is performed in a typical office setting (remote and in-person) where the temperature is maintained throughout the year.
• Some travel may be required.
• There may be exposure to production and laboratory facilities where proper PPE is required.
• The position is moderately sedentary.
• Use of a computer and phone are required on a regular basis for verbal and written communications.
• FLSA Status (US ONLY) This position is classified as Salary Non-Exempt (OT eligible).
• DirectReports This position does not have any direct reports.
• Access to Confidential Information This position has access to a variety of sensitive information that must be maintained in a confidential manner including, but not limited to, sensitive employee information and financial data.
• Barentz North America, LLC is an equal opportunity employer.
• We celebrate diversity and are committed to fostering an inclusive environment for all employees.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national or ethnic origin, marital status or family status, disability, veteran status, or any other protected class.