Marketing Specialist

Baranko Companies is seeking a creative and motivated Marketing Specialist to join our team. This position plays an important role in telling our story, showcasing the work we do and the people who make it happen.

As part of a small, collaborative team, the Marketing Specialist will contribute ideas, manage assigned projects, and support a variety of marketing initiatives, including company events, community partnerships, and branded merchandise. The ideal candidate is organized, adaptable, and comfortable working both in the office and out in the field.

Strong communication skills, the ability to work well with others, and a willingness to learn and take on new challenges are essential to this role.

RESPONSIBLITIES

• Social Media Management: Collaborate on planning, creating, scheduling, and managing content across company social media platforms. Monitor engagement, maintain content calendars, and identify opportunities to increase brand awareness.
• Photography & Videography: Capture and edit high-quality photos and videos of company projects, equipment, employees, events, and daily operations for use across marketing channels.
• Content Creation: Develop written and visual content for company newsletters, websites, recruiting campaigns, and other internal and external communications.
• Graphic Design: Create marketing materials, including social media graphics, digital advertisements, flyers, presentations, event materials, and other branded content.
• Paid Advertising: Assist with developing, launching, monitoring, and optimizing digital advertising campaigns, including recruitment and brand awareness initiatives.
• Event Planning & Coordination: Support the planning and executing company events, career fairs, employee engagement activities, and community initiatives, including logistics, vendor coordination, promotional materials, and on-site support.
• Merchandise & Promotional Products: Assist with the design, sourcing, ordering, and distribution of company apparel, merchandise, signage, and promotional products while maintaining brand consistency.
• Marketing Performance & Analytics: Monitor and analyze social media, advertising, and content performance to identify opportunities and recommend improvements.
• Brand Consistency: Ensure marketing materials and communications follow company brand guidelines and maintain consistent messaging and visual standards.
• Marketing Coordination: Work with the Marketing team and other departments to coordinate projects, manage production schedules, and support initiatives aligned with company objectives.
• Continuous Improvement: Stay current with marketing trends, creative tools, social media platforms, and emerging content formats to improve marketing efforts and bring new ideas to the team.

REQUIREMENTS

• 1-3 years of relevant experience in marketing, content creation, or digital media required. A bachelor's degree in Marketing, Communications, Media Production, Graphic Design, or a related field is preferred, but not required.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and Premiere Pro. Experience with After Effects is a plus.
• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Strong photography, videography, and video editing skills, including an understanding of lighting, composition, and visual storytelling.
• Experience creating and managing content for social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Experience in construction, heavy equipment, oil & gas, or related industries is a plus.
• Willingness to travel to company job sites and events to capture content and support marketing activities.
• Must possess a valid driver's license.
• Must be able to pass a pre-employment drug test and comply with company drug and alcohol policies.

A portfolio highlighting relevant work in photography, videography, graphic design, social media, and/or written content is required.

COMPENTENCIES

• Creativity: Ability to develop engaging content, contribute ideas, and approach projects with a creative mindset.
• Communication: Strong written and verbal communication skills, with the ability to adapt messaging for different audiences and platforms.
• Organization & Time Management: Ability to prioritize responsibilities, manage multiple projects, and meet deadlines.
• Collaboration & Teamwork: Ability to work independently on assigned projects while collaborating effectively with team members and other departments.
• Adaptability: Willingness to learn new skills, adjust to changing priorities, and take on new challenges.
• Attention to Detail: Ability to produce accurate, high-quality work while maintaining consistency across marketing materials and communications.

BENEFITS

• Paid Time Off (PTO)
• Volunteer Time Off (VTO)
• Health, Dental, and Vision Insurance
• 401(k) Match Retirement Savings Plan
• Generous Years of Service Awards
• Referral Bonus up to $2500

Founded in 1967 and headquartered in Dickinson, North Dakota, Baranko Companies is a family-owned organization consisting of four businesses, each with its own area of expertise.

Baranko Brothers, Inc. specializes in heavy highway / civil construction, Baranko Environmental, LLC focuses on environmental waste management, Baranko Services, LLC provides oilfield swabbing services, and Center Coal Company specializes in coal resources. Together, we serve a broad range of clients across western North Dakota and beyond.