Brand Manager

Job Title: Brand Manager – DESIA Cheesecake Bars Location: Countryside IL 60525 Position Type:

Full-Time

About Us:

We are launching DESIA, an innovative, premium line of indulgent cheesecake bars built for the modern consumer. DESIA bridges the gap between upscale artisanal desserts and grab-and-go convenience. As we prepare to scale, we are seeking an entrepreneurial, commercially minded Brand Manager to lead our omnichannel launch and secure placement across major retail, coffee shop, and hospitality networks.

Role Overview

As the Brand Manager for DESIA, you will own the end-to-end commercial brand strategy, market positioning, and partner enablement toolkits. This is a high-impact role blending creative brand building with aggressive business-to-business (B2B) trade marketing.

You will be directly responsible for designing the narratives, pitch assets, and marketing campaigns that convince major retail buyers, food service brokers, hospitality directors, and coffee shop owners to put DESIA on their shelves and menus.

Key Responsibilities:

• B2B Trade Enablement: Develop high-impact sales toolkits, including sell sheets, corporate pitch decks, sampling protocols, and data-backed stories to support broker and distributor sales pipelines.
• Omnichannel Strategy: Tailor brand positioning, commercial pricing architectures, and promotional calendars uniquely across core channels: traditional grocery retail, food service distributors, coffee shop chains, and hospitality/hotel venues.
• Broker & Partner Collaboration: Work hand-in-hand with our sales team and external brokers (e.g., KeHE, UNFI, Sysco networks) to pitch category managers and win corporate product listings.
• Brand Activations & Trade Shows: Plan, design, and execute high-visibility brand footprints at relevant industry trade shows, distributor table-tops, and consumer sampling events.
• Consumer Demand Generation: Design hyper-targeted consumer "pull" marketing strategies—including point-of-sale displays, digital/social media campaigns, and influencer programming—to guarantee high velocity once the product hits the shelf.
• Performance & Insights: Leverage market data (SPINS, Nielsen, or retail portal metrics) to track product performance, optimize trade spend efficiency, and present performance reviews.

Qualifications & Experience

• Experience: 3–6+ years of brand management or product marketing experience specifically within the Consumer Packaged Goods (CPG), food, or beverage sectors. Perishable, refrigerated, or frozen category experience is a major plus.
• Track Record: Proven success launching a new food product or expanding a brand portfolio into major retail or food service networks.
• B2B Capabilities: Strong capability in commercial story-telling; comfortable working alongside sales teams and presenting to major retail category buyers.
• Analytical Mindset: Proficient in tracking commercial performance, evaluating marketing ROI, and managing promotional/trade marketing budgets.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Benefits & Perks

• Competitive base salary with performance-driven bonus structures tied to distribution wins.
• Paid time off and flexible hybrid work environment.
• Opportunity to lead a nationwide launch from the ground floor.

Pay: $59,700.00 - $80,000.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Countryside, IL 60525