Head of Marketing

Benefits:

• 401(k)
• 401(k) matching
• Company car
• Competitive salary
• Health insurance
• Paid time off
• Vision insurance

Baker Landscaping & Midwest Mechanical

Greater St. Louis, Missouri | Full-time, in-person

Company vehicle provided | Reports directly to Owner/CEO

The Opportunity

We are seeking a hands-on marketing leader to own strategy and execution across two growing home-service businesses. This role combines digital advertising, SEO, website management, social media, content creation, networking, and measurable lead generation. The right person can both develop a plan and personally execute it.

What You Will

Own

• Develop and execute marketing plans across multiple brands and service lines.
• Manage Google Ads, Meta advertising, campaign budgets, and performance optimization.
• Oversee websites, local SEO, Google Business Profiles, and conversion improvements.
• Create social media calendars; visit job sites to capture photos, videos, and project stories.
• Use AI and automation responsibly to improve content workflows, reporting, and lead follow-up.
• Track qualified leads, cost per lead, estimates booked, and revenue attributable to marketing.
• Coordinate specialized outside vendors only when needed and evaluate their performance.
• Represent both companies at approximately 2–4 networking or community events monthly; develop referral relationships and follow up on opportunities.

What We Are Looking For

• At least 5 years of relevant marketing experience with proven, measurable campaign results.
• Hands-on experience with paid search, paid social, SEO, websites, and marketing analytics.
• Ability to manage multiple priorities and brands without constant supervision.
• Strong writing, communication, relationship-building, and content production skills.
• Comfortable visiting active job sites and attending occasional morning or evening events.
• Experience with construction, landscaping, HVAC, plumbing, or home services preferred.
• Agency experience serving home-service clients or in-house multi-brand experience preferred.
• Bachelor’s degree in marketing, communications, business, or related field preferred, not required.

Compensation & Growth

• Base salary: $85,000–$95,000 annually.
• Company-provided vehicle for business travel; company phone and computer.
• Benefits and paid time off according to company policy; details provided during hiring.
• Direct access to ownership and opportunity to build a centralized marketing function.
• Initially reports to the Owner/CEO, with potential future transition to the COO.

How to Apply

Submit your resume and examples of campaigns you have personally managed, including budgets, qualified leads, and results where available.