Ignatius Book Fairs Marketing Specialist

PRIMARY PURPOSE:

We are seeking a strategic and innovative part-time Marketing Specialist to lead our email marketing and communications initiatives in support of both sales growth and retention. This role will oversee the development, execution, and analysis of high-impact campaigns that advance our mission of promoting Ignatius Book Fairs.

The ideal candidate combines creative vision with analytical insight, ensuring consistent messaging, brand alignment, and measurable results. In addition, this leader will provide strategic guidance and operational support to ensure the success and growth of their team.

As a mission-driven nonprofit, this opportunity offers deep purpose, meaningful impact, and the ability to shape a growing national initiative that brings Catholic books and values to schools and families across the country.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Email Campaign Development: Develop, execute, and manage email marketing campaigns for sales efforts.
• Campaign Management: Segment email lists, schedule and deploy campaigns, and ensure timely and accurate delivery.
• Content Creation: Write clear, persuasive email and newsletter content aligned with the mission and goals of Ignatius Book Fairs and Ignatius Book Battles.
• Graphic Design: Work with our graphic designer to create visually compelling marketing assets that support email campaigns and broader marketing initiatives
• Social Media: Create social media and blog content to drive additional sales.
• Analytics and Reporting: Monitor, track, and analyze campaign performance metrics; provide insights and recommendations for continuous improvement.
• Collaboration: Partner closely with the sales and operations teams to ensure email campaigns support organizational priorities and initiatives.
• Marketing Team Management: Interview, hire, train, and supervise marketing staff and student interns supporting the IBF marketing team.

EDUCATION

Bachelor’s Degree

EXPERIENCE: Minimum of 2 years experience related to Sales and Marketing.

CERTIFICATION

N/A

KNOWLEDGE, SKILLS AND ABILITIES:

• Exceptional time management and organization skills
• Strong oral and written communication skills
• Ability to work independently, collaboratively, and under supervision.
• Willingness to serve, and build relationships with the troupe
• Must possess strong initiative, leadership skills, organizational and project management skills, with the ability to multitask to manage a variety of projects and priorities, coordinating the actions of others, follow through on projects to timely completion, and demonstrate excellent judgment with attention to detail.
• Microsoft Office experience with Word, Outlook, Publisher, Excel, Power Point software experience.
• Must support the University’s Catholic mission.

PHYSICAL SKILLS AND ABILITIES

• Requires ordinary ambulatory skills sufficient to visit other locations; the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of 10 - 20 pounds.
• Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, type and perform data entry, visual acuity to use a keyboard, operate equipment and read technical information, ability to hear in order to answer telephones and to communicate verbally, and the ability to sit for extended periods of time.

WORKING CONDITIONS

Work is performed indoors with minimal safety hazards, and requires seated, standing, and movement work.