Digital Marketing Specialist

The Environment

We are a small team of creative problem solvers who work with brands across various industries, both locally and nationally. Our team’s extensive list of capabilities includes design, development, marketing, and brand strategy, but that just scratches the surface. We live by a “work hard, play hard” mentality and hold each other accountable for both.

Our team members engage in a creative and collaborative effort to produce spectacular work while maintaining a healthy work/life balance.

The Perks:

• Flexible, Hybrid Work Schedule
• Health Insurance Coverage Including Dental and Vision Plans
• Vacation Policy Including Floating Holidays and Sick Days
• 401K with Company Match
• Support for Professional Development Opportunities
• Summer Hours - Half Day Fridays

The Rundown:

• Building and evolving integrated digital marketing strategies that align search, paid, and social efforts with each client’s business goals
• Keyword and topic research, including the conversational questions
• Optimizing and structuring web pages and blog content to rank in traditional search and earn citations from AI answer engines
• Running technical SEO audits and resolving issues with crawlability, indexation, site performance, and AI crawler access
• Implementing header tags, meta, and schema
• Tracking visibility and citations across traditional and AI search
• Setting up and actively managing Google Ads and Meta Ads campaigns, from audience building through creative testing and budget management
• Managing client social accounts, content calendars, and captions in partnership with the client or internal design team
• Planning, building, and testing event tracking in Google Tag Manager
• Setting up and maintaining conversion tracking across GA4, Google Ads, and Meta
• Using analytics, heatmaps, and session recordings to inform website design, UX, and conversion improvements
• Compiling and delivering advanced, comprehensive monthly client reports that include qualitative insight on performance across search, paid, and social back to business goals
• Maintaining accurate dashboards and flagging tracking gaps or data anomalies early
• Presenting findings and recommendations on client calls

Skills To Pay The Bills:

• 1-3 Years Professional Search Engine Marketing/Optimization Experience
• Experience with analytics applications (Google Analytics preferred) and SEO tools such as Google Search Console
• Create, manage and maintain a social media content calendar.
• Assist with social brand planning and strategy.
• Exceptional written and verbal communication skills with experience writing optimized web page content, meta titles and descriptions
• Ability to target and report on key performance indicators for clients and have a clear understanding of ROI analysis
• Desire to maximize lead generation opportunities (via all current digital channels) to achieve client’s business performance goals
• Hunger to learn and experiment with new techniques, analyze what works and what doesn’t and apply learnings to new programs or clients
• Collaborate with other departments and teams to coordinate and amplify ongoing digital marketing efforts.

Bonus Points:

• Some experience with technical aspects of SEO from optimal site architecture to proper coding of HTML, CSS and JavaScript
• Strong analytical skills
• Intermediate to advanced knowledge of SEO/GEO/AEO
• Strong understanding of best practices for web usability and design
• Certifications and/or Experience in Google Ads, Google Analytics, etc.
• Experience with Social Media management platforms (i.e. Meta Business Suite)
• Background in keyword research and optimizations

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Charlotte, NC 28208