Head of Marketing

• #### Salary

$120,000- $135,000

• #### Hours

Various

• #### Type

Full Time

• #### Location

224 E Houston St

San Antonio

Texas

78205

• + No Files

POSITION: Head of Marketing – One-Night Content (Music, Comedy & Events)

LOCATION: San Antonio, TX; Sugar Land (Houston), TX; Detroit, MI; New Orleans, LA (ONLY APPLY IF YOU LIVE IN ONE OF THESE LOCATIONS)

HOURS: Full-Time, Non-Union

ABOUT THE POSITION

Reporting to the VP of Marketing, you will lead one-night marketing strategy across North America for 15+ venues with capacities ranging from 800 to 6,500, covering music, comedy, and other live events. Venues include Kings Theatre in Brooklyn, Majestic Theatre in San Antonio, Saenger Theatre in New Orleans, Smart Financial Centre in Sugar Land (Houston), and more.

You will be the senior marketing relationship owner for major promoters, agents and managers and lead a team of 7 marketers, setting category strategy informed by occupancy and ATP targets. You will be accountable for marketing performance, ticket sales and marketing spend across all one-night events, driving revenue across the portfolio.

The role sits at the center of how ATG Entertainment grows its live music, comedy and events business: shaping why artists and promoters choose our venues and how audiences discover our shows.

KEY RESPONSIBILITIES

Strategy and Marketing Direction

• Own the strategy for one-night programming, setting priorities and marketing direction to drive ticket sales, occupancy and revenue targets
• Build frameworks, campaign templates and playbooks covering the full show cycle (announce, pre-sale, on-sale and late-sale) that the team can adapt to each show and tour
• Own the one-night marketing budget, approving media plans, creative and spend to ensure efficiency and consistent across venues
• Oversee marketing settlement for one-night shows, ensuring spend is accurately tracked, reconciled and recovered
• Act as the bridge between national brand strategy and local execution, ensuring every one-night campaign is high-impact, timely and on-brand
• Track results by genre, venue and tour
• Lead post-show reviews, capturing what worked and feed insights into future planning
• Partner with Ticketing and Revenue Management on pricing, discount and comp strategy, presales and CRM to maximize sell-through

Digital, Media and Innovation

• Drive adoption of AI, workflows (e.g., Monday.com), and insight tools to scale campaign delivery and streamline how the team works

Partnerships

• Serve as the senior marketing contact for major promoters, agents, managers and artist teams, building trust and aligning on campaign goals
• Support the Programming team in winning new bookings by showcasing ATG Entertainment’s marketing capability, audience data and results
• Build strong relationships with venue GMs, tour marketers and the Programming team to align on goals and success metrics
• Manage relationships with media agencies and vendors
• Identify marketing opportunities with ticketing partners such as Stubhub

Managing the Team

• Lead, coach, and develop the one-night marketing team, including Senior Marketing Leads, Marketing Leads, and Marketing Coordinators.
• Set clear goals, priorities, and performance expectations for each team member, and hold regular check-ins and reviews.
• Divide shows across the team to ensure even workload, skill development, and clear ownership, and define a process for splitting tour marketing and local show coverage.
• Identify performance gaps and support improvement through coaching, resources, or escalation to the VP of Marketing when needed.
• Partner with the VP of Marketing on team structure, headcount planning, and long-term development.

EXPERIENCE AND SKILLS

• 8+ years of marketing experience in live events, with the majority in music, comedy or ticketing at a venue, promoter, agency or ticketing company
• 3+ years leading and developing marketing teams, including hiring, giving feedback, and holding career-progression conversations
• A track record of building show and tour marketing plans that apply audience insights and achieving ticket sales and occupancy targets
• Experience owning marketing budgets and show settlements
• A strong grasp of digital and paid media, marketing attribution and show-level performance metrics
• Confidence using AI tools in your own work and scaling them across a team
• Experience building processes, capability and culture in a team across multiple venues and markets

BENEFITS

• Medical, Dental and Vision Insurance
• 401k Match
• Paid Vacation & Holidays

ATG Entertainment: Passion Behind Performance

ATG Entertainment is a world leader in live entertainment. Our portfolio of venues includes historic theatres, studio theatres, cinemas, conference spaces, and modern live music arenas. ATG Entertainment own, operate or program 64 of the world’s most iconic venues across the UK, the US and Germany entertaining over 18 million audience members each year.

ATG Entertainment

IDEA Mission Statement

At ATG Entertainment, our commitment to inclusion, diversity, equity, and access (IDEA) is reflected in our IDEA mission statement: A stage for everyone. Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens.

We are committed to strengthening the sense of belonging by ensuring diversity and equity in everything we do. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves, and everyone feels they belong.

At ATG Entertainment, we provide a stage for everyone.