Loyalty Product Manager

Greetings from Ashra Technologies

We are hiring...

Job Role

Loyalty Product Manager

Experience: 7+years

Location: Springfield, MO

Job description:

Key Responsibilities

Product Strategy & Roadmap Ownership

• Own the product vision, strategy, and roadmap for the Loyalty domain, including rewards programs, tier structures, incentive campaigns, customer engagement initiatives, and partner programs.
• Define and prioritize features based on customer needs, business impact, retention opportunities, and technical feasibility.
• Build and maintain a structured product backlog that balances customer value, revenue growth, and platform scalability.
• Create PRDs, user stories, and acceptance criteria that enable efficient delivery.
• Define measurable loyalty KPIs including retention, repeat purchase rate, redemption rate, engagement, and customer lifetime value.

Customer Discovery & Member Insights

• Develop a deep understanding of professional buyer behaviors, purchasing patterns, and loyalty drivers.
• Conduct customer interviews, surveys, user research sessions, and data analysis to identify opportunities for improving customer retention.
• Translate customer insights into scalable loyalty experiences and engagement strategies.
• Partner with sales, customer success, marketing, and business stakeholders to validate customer needs and product direction.

Loyalty Program Ownership

• Own loyalty program design including points accrual, points redemption, rewards catalog, loyalty tiers, and customer recognition initiatives.
• Define requirements for targeted offers, promotions, bonus point campaigns, referral programs, and seasonal incentives.
• Drive personalization capabilities based on customer behavior, purchasing patterns, and engagement history.
• Optimize loyalty experiences across web, mobile, and digital channels.
• Define customer journeys from enrollment through engagement, redemption, and advocacy.

Customer Analytics & Data Foundation

• Partner with engineering and analytics teams to establish customer data models that support loyalty program execution and measurement.
• Define analytics instrumentation requirements for loyalty engagement, customer retention, and campaign performance.
• Monitor customer cohorts, churn metrics, reward utilization, and lifetime value trends.
• Leverage experimentation and A/B testing to continuously improve loyalty program effectiveness.

Delivery & Cross-functional Leadership

• Drive end-to-end feature delivery in an Agile environment from ideation through release and optimization.
• Collaborate closely with engineering, architecture, marketing, customer success, and business teams.
• Communicate strategy, program performance, roadmap priorities, and business outcomes to executive stakeholders.
• Manage dependencies across loyalty, commerce, customer data, CRM, promotions, and marketing platforms.

Required Qualifications

• 7+ years of product management experience with ownership of customer engagement, loyalty, rewards, retention, CRM, or commerce-related products.
• Strong understanding of loyalty program fundamentals including rewards structures, customer segmentation, lifecycle management, and retention strategies.
• Experience defining and launching customer engagement initiatives and retention programs.
• Proven ability to develop product strategy using customer research, analytics, and market insights.
• Experience writing PRDs, user stories, and acceptance criteria for complex customer-facing products.
• Strong analytical skills with experience measuring retention, engagement, conversion, and customer lifetime value.
• Hands-on Agile delivery experience including backlog management, sprint planning, and release management.
• Excellent stakeholder management and communication skills.

Preferred Qualifications

• Experience in automotive aftermarket, automotive commerce, retail loyalty, or B2B procurement platforms.
• Experience managing rewards programs, membership programs, or customer retention initiatives.
• Understanding of customer segmentation, lifecycle marketing, and personalization strategies.
• Experience with CRM platforms such as Salesforce, Adobe Experience Cloud, Braze, HubSpot, or similar solutions.
• Experience with AI/ML-driven personalization and recommendation engines.
• Familiarity with customer data platforms (CDP), analytics tools, and marketing automation systems.
• Understanding of omnichannel customer experiences across web, mobile, email, and digital commerce channels.
• CSPO, SAFe POPM, or equivalent Agile certification.

Core Skills

• Loyalty & Rewards Product Management
• Customer Retention & Engagement Strategy
• Loyalty Program Design & Optimization
• Customer Segmentation & Personalization
• Rewards, Points & Tier Management
• Promotions & Incentive Programs
• Customer Journey Mapping
• CRM & Marketing Technology Platforms
• Customer Analytics & KPI Definition
• Customer Lifetime Value (CLV) Optimization
• Agile Product Delivery
• Cross-functional Stakeholder Management
• A/B Testing & Experimentation
• Customer Insights & Behavioral Analytics
• Revenue Growth & Retention Strategy

We are seeking an energetic and strategic Loyalty Product Manager to lead the development and management of innovative loyalty programs that drive customer engagement, retention, and brand loyalty. In this role, you will be at the forefront of designing product strategies, collaborating with cross-functional teams, and leveraging data analytics to create compelling loyalty solutions.

Your expertise will help shape the future of our customer experience through cutting-edge product management practices and a deep understanding of digital engagement platforms. Join us to influence how millions of customers connect with our brand and unlock value through loyalty initiatives.

Responsibilities

• Define and execute the product strategy for loyalty programs, aligning with overall business goals and customer needs.
• Lead requirements gathering sessions, translating business needs into detailed product specifications and user stories.
• Collaborate closely with engineering teams to develop scalable loyalty solutions using APIs, SaaS platforms, and mobile applications.
• Manage the entire product lifecycle from concept through deployment, including wireframing, system development, testing, and launch.
• Utilize data analytics tools such as Looker and SQL to analyze program performance, identify opportunities for growth, and inform data-driven decision making.
• Coordinate stakeholder communication across marketing, IT infrastructure, sales, and executive teams to ensure alignment on product vision and delivery timelines.
• Oversee user acceptance testing (UAT), develop test cases, and ensure high-quality releases that meet strategic objectives.
• Apply Agile methodologies such as Scrum and SAFe frameworks using project management tools like Jira, VersionOne, TFS, and Microsoft Project to facilitate efficient development cycles.
• Maintain comprehensive documentation including requirements design, wireframes (using Balsamiq), UML diagrams, and project reports in Microsoft PowerPoint or Excel.
• Drive continuous improvement initiatives by analyzing feedback from users and stakeholders to enhance loyalty features and overall user experience.

Experience

• Proven experience in product management within digital or mobile applications environments, preferably in loyalty or rewards programs.
• Strong background in Agile software development methodologies such as Scrum or SAFe; familiarity with Waterfall approaches is a plus.
• Extensive knowledge of SDLC (Software Development Life Cycle), requirements gathering, system analysis, and technical product cross-functional team management.
• Hands-on experience working with APIs, databases (SQL), HTML, UML modeling tools, and version control systems like Git.
• Demonstrated ability to lead cross-functional teams through complex projects involving stakeholder coordination and strategic management.
• Proficiency in project management software including Jira, VersionOne, TFS; experience with Agile planning tools is essential.
• Familiarity with IT governance standards, IT infrastructure considerations, SaaS platforms like Looker for analytics, Internet of Things (IoT) integrations is advantageous.
• Excellent communication skills with a talent for collaboration across engineering teams, marketing stakeholders, and executive leadership to deliver innovative product solutions efficiently.

Join us as a Loyalty Product Manager to shape engaging customer experiences through innovative loyalty solutions! We are committed to fostering a dynamic environment where your leadership drives impactful results while supporting your professional growth in a fast-paced digital landscape.

Interested can share cv at: chandrika@ashratech.com/8688322631

Experience:

• Loyalty Product Manager: 6 years (Preferred)

Work Location: In person